Spark Selling method success principles
You will leave this session armed with sales communication skills needed to improve message engagement & response.
Updating the way you think about words will improve the way you apply them. You'll discover a refreshing, fun, effective way to research targets, write & speak to them.
We focus on email/InMail but principles are applicable to strengthening call scripts and meetings/demos.
Together we restructure first-touch (cold) email & voicemail messages to spark curiosity in prospects... increasing conversations.
1-on-1 email coaching begins immediately!
Scaleable ways to provoke conversation
You will leave this session clear on how current messages may be sabotaging—and specific re-write suggestions to provoke conversations. This is where you jump in. Jeff & Jed will help you research & draft provocations.
We start by putting under-performing subject lines/messages under a microscope—dissecting weaknesses and strengths.
Next, we explore ways to improve messages so they grab attention, spark curiosity and provoke response. Even with status quo prospects.
Plus, you'll discover how to pivot when messages stop working... so you can always adapt & provoke response.
Effective message cadence, sequencing & qualifying
You'll leave this session able to effectively sequence messages beyond the first touch.
Now that you are drafting provocative "first touch" messages it's time to formulate next messages. Including follow-ups & sequences that qualify prospects.
Whether you're sending 1-to-1 messages or 1-to-many (Targeted) campaigns, you'll leave with a scaleable approach. You'll leave with everything needed to guide prospects through the decision-making process—helping them self-qualify or disqualify from the buying journey.
Advanced research & communications tactics
Opening the discussion with executive decision-makers demands messages relevant to their priorities. Your coach provides tactics to secure them quickly—specific to your challenge. You will also leave with a set of neutral, change-focused questions to help reluctant buyers realize "I need this change"—if and when they do.
Customers will buy. But only when they commit to change and have a way to manage it. Trouble is, we often start selling too early—asking questions biased to our need to close deals. You'll leave with a set of provocative, question-based tools to apply immediately.
Format & location:
LIVE, online. Virtual meeting with screen sharing & personal coaching on your challenge.
May 8, 15, 22, & 29 @ 12 pm EDT / 17:00 BST
Dates don't work? Can't wait? Try this self-paced Home Study option.
Four 90-minute online workshops featuring lectures + 8 weeks of intensive coaching interaction. Yes, sessions are recorded. Plan on 6 hours of class time (total) + 3-5 hours of time working independently via email with your coach. This depends on your own level of commitment!
To ensure we dedicate time to your desired outcomes there is a 10 student maximum.
$1597.00 (early registration available in 3 installments)
*Register early and invest in installments!
Not yet? Ask a question here
"The most valuable take-away from April's workshop was realizing -- even though I have passion about what my product does, and I have so many selling points to make, that’s not how to initiate a cold conversation."
Matthew Kavanaugh, CEO, VALIDU
This is a hands-on workshop. You will work with Jeff Molander, Jed Fleming (and fellow students) to discover emotions & issues driving your prospects decision-making system. Then, you'll identify the best communications technique to trigger those emotions—sparking curiosity and provoking response.
We help you write the messages!
Our goal is to help you achieve targets: First by customizing the Spark Selling technique to fit your selling challenge. Then, Jeff & Jed will help perfect your communications skills until they become habitual.
"My follow-up response rate went from 20% to 80%. Thanks for showing me such a simple way to get response from prospects and move them toward closing faster."
Jeff is a successful entrepreneur, having co-founded the Google Affiliate Network and global digital agency, Performics as VP, Sales & Marketing. He has served as adjunct professor of digital marketing at Loyola University and is a sales prospecting trainer to small business and corporate audiences across the globe. But mostly he likes to go fishing!
Jed will show you new ways to start executive/C-level discussions. He knows how they make decisions. It's been his passion for 25 years. Jed's research-based technique is his secret weapon. Recently, he was Sr. Demand Gen Advisor at a large IT outsourcing firm and has expertise selling into Banking, Financial Services, Insurance, retail, healthcare, telcom, manufacturing and Federal sectors.
My outreaches went from around 25% response rate to 80%. Mind you, not all of those are positive. But I am getting engagement from C-Suite execs who my managers had been targeting for years, to no avail. I can confirm the method works across cultures (with some adjustments) as 75% of my prospects are non-native English speakers in Europe and Latin America. (it works in Spanish as well!)
I invested because because you're presenting what other people are doing to achieve success. You're not just some journalist writing posts on it. Your content (and personal touch) brings great value to a person in my field. These are big players and big accounts. I’ve never had an issue with closing, just need to hook the client.
I sent your follow-up InMail template to 59 prospects -- and got 22 responses.
As a result, I'm talking with 8 potential buyers. I also received 5 referrals to other contacts within the target company. Thanks Jeff.
Within a few days I received more responses to emails and even set an appointment. It was fun to combine your psychology with my own strengths. Thanks guys!
I'm earning an 80% email reply rate from C-suite customers thanks to your technique.
I’ve hired a lot of consultants. You are the first to quickly grasp my business and target buyer.
I love how you suggest tactics that work and strengthen my style. That's why I'm continuing to work with you, Jeff. I'm finding new ways to start and re-start conversations with senior Fortune 500 call center executives. Thanks so much.
Our workshop doesn’t just give you knowledge. It gets you DO-ing. We're not here to teach you—we're here to explain, guide and support your effort.
Do you know why most sales prospecting training fails? Because it doesn't help sellers communicate in ways that get customers asking questions.
Having an effective communications technique is all that matters today.
How committed are you to your success? If you’re ready to take the next step to understanding what other successful sellers already know about sales communications methodology—that most aren’t aware of—then it’s time to enroll in this workshop training today.
Click above to get started.
We look forward to getting to know you and starting more conversations. Have any questions about making this investment? Just ask!
All the Best to You!
InnMail® is a registered trademark of LinkedIn® Corporation. This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by Linkedin, nor have they been reviewed, tested or certified by LinkedIn.