Sales communications techniques | How our team can help

The editorial team

sales communication technique

Jeff Molander gives you a conversation-starting & qualification edge. He is the authority on effective sales communications techniques and founder of sales consultancy, Communications Edge Inc. in 1997. In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc., where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Today, he is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification. Part Sandler, part Challenger, part mental toughness, leaning on direct response copywriting concepts ... Jeff's technique is familiar yet one of a kind.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.

Jed Fleming gives you a buyer change facilitation edge. He will show you unique ways into the C-Suite when prospecting. Jed knows how top execs make decisions. It's been his passion for 25 years. 

Today as a sales communications coach, Jed teaches how to start conversations and facilitate the buying process with F-1000 leaders “from cold”. His research-based technique is his secret weapon. He brings combined experiences in business development, demand generation and services sales.

Jed knows demand generation programs are often plagued with disappointment. He’s skilled in raising maturity levels of campaigns, teams & metrics-that- matter.

Recently, Jed was Sr. Demand Gen Advisor at a major IT outsourcing firm and has expertise selling into Banking, Financial Services, Insurance, retail, telcom, healthcare, manufacturing and Federal sectors.

Plamen Peev gives you a prospecting edge. When he's not blogging tips to help sellers be at their best, he is providing customer support and operational support at our growing company. Having played a lead role in developing our Spark Selling Online Academy, he constantly finds new ways to strengthen existing commitments to customers and develop better ways to bring better skills to sellers.

Like we all do, Plamen practices the Spark Selling communications technique himself and enjoys the challenge of prospecting. 

Plamen's past includes work in public and private sector international relations. Most recently he provided sales and logistics expertise to an Eastern European firm engaged in international trade. His fluency in German, English, Bulgarian and Russian gives our company an international communications edge and ability to serve outside the North American market.

Proven. Effective. Repeatable. 

Your competitors have LinkedIn & various digital sales tools too.

What's your edge?

Answer: Your ability to effectively communicate with prospects. We will show you a proven, effective, repeatable way to start, qualify & close conversations.

Success in sales is 110% reliant on having a better communications technique. 

We help you

  • Get onto the CEO's/decision-makers' radar screen faster
  • Spark conversations with them more often
  • Add new opportunities to pipeline 

Our Spark Selling sales communications technique helps sellers spark curiosity in buyers. This conversation-starting technique is:

Proven. Effective. Repeatable.

How the Spark Selling method works

We sponsor this blog, offer workshops, online training & speeches to help you get better at:

  • attracting conversations by sparking prospects' curiosity;
  • guiding buyers to self-qualify/disqualify faster;
  • applying content inside buyers' decision-making context.

Reliably. Consistently. With integrity. At scale, yet personal.

Using phone, email, social & more. An effective sales communications strategy is rooted in exceptional copywriting skills.