Editorial team

sales communication technique

Jeff Molander is on a mission to transform how you communicate with customers. He is the authority on current, effective sales communication techniques and founder of Communications Edge Inc. in 1997. He is a coach, father, outdoorsman and creator of the Spark Sellingtm communication methodology—an unusually effective way to start and advance conversations with customers. Part Sandler, part Challenger, part mental toughness, the community-based practice is founded in sparking customers' curiosity.

In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.

Dante Fabro gives our customers and internal team everything needed to stay focused, on-task, effective and successful. He gives us an organizational, marketing & customer support edge.

Dante brings experience in technology and construction in his past, with a degree in CIS. He is experienced with LinkedIn and lead generation, customer service and computer technician support. 

When he's not directly supporting others you'll find Dante facilitating discussions in our member Forum -- and provoking thought on CE's LinkedIn company page.

In his downtime, Dante loves building and working on computers. He's always fascinated by the troubleshooting and repairing of his devices. Even more, Dante loves the sport of Football and regularly monitors his favorite leagues (EPL and La Liga).

Proven. Effective. Repeatable. 

Your competitors have LinkedIn & various digital sales tools too.

What's your edge?

Answer: Your ability to start conversations with prospects. This website is dedicated to showing you a proven, effective, repeatable way to start, qualify & close conversations faster.

Success in sales outreach is 110% reliant on having a better conversation-starting technique. 

We help you

  • Get onto the CEO's/decision-makers' radar screen faster
  • Spark conversations with them more often
  • Add opportunities to pipeline more likely to close

Our Spark Selling conversation-starting technique helps sellers spark curiosity in buyers. It is:

Proven. Effective. Repeatable.

How Spark Sellingtm works

We sponsor this blog, offer workshops and online training to help you get better at:

  • attracting conversations by sparking prospects' curiosity;
  • guiding buyers to self-qualify/disqualify faster;
  • applying content inside buyers' decision-making context.

Reliably. Consistently. With integrity. At scale, yet personal.

Using phone, email, social & more. An effective conversation-starting strategy is rooted in exceptional copywriting skills.

You won't find this anywhere else

We give you access to the most current, vetted, effective conversation-starting tactics used by top sales pros across 44 countries and dozens of industries.

We know what's working—right now—to start client conversations. 

Some sales & marketing teams refuse to communicate like average sellers. We are the company they choose to learn a superior technique.

Jeff Molander

Drive... persistence... knowledge of the product. You can have all of those. But without the ability to start conversations it's game over. 

Founder, Communications Edge Inc.

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