Sales communications techniques | How our team can help

The editorial team

sales communication technique

Jeff Molander gives you a conversation-starting & qualification edge. He is the authority on current, effective sales communications techniques and founder of sales consultancy, Communications Edge Inc. in 1997. In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Today, he is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification. Part Sandler, part Challenger, part mental toughness, leaning on direct response copywriting concepts ... Jeff's technique is familiar yet one of a kind.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.

Jed Fleming gives you an edge when calling into the C-suite. He'll give you better ways to start conversations with C-level executives. Jed knows how top execs make decisions & what drives them to action. It's been his career for over 25 years.

Today as sales communication coach & partner, Jed teaches how to start conversations with F-1000 leaders “from cold”. His distinctive research-based communication techniques give sellers an unfair advantage. He brings combined experiences in business development, demand generation & sales management of ITO & professional services teams.

Jed knows demand generation programs are often plagued with disappointment. He’s skilled in raising maturity levels of campaigns, teams & metrics-that-matter.

Recently, Jed was Sr. Demand Gen Advisor at a major IT outsourcing firm and has expertise selling into 16 vertical markets. Sample industries: healthcare, banking & finance, Insurance, retail, telecom, manufacturing and Federal agency sectors.

Plamen Peev gives you a prospecting edge. When he's not blogging tips to help sellers be at their best, he is providing customer support and operational support at our growing company. Having played a lead role in developing our Spark Selling Online Academy, he constantly finds new ways to strengthen existing commitments to customers and develop better ways to bring better skills to sellers.

Like we all do, Plamen practices the Spark Selling communications technique himself and enjoys the challenge of prospecting. 

Plamen's past includes work in public and private sector international relations. Most recently he provided sales and logistics expertise to an Eastern European firm engaged in international trade. His fluency in German, English, Bulgarian and Russian gives our company an international communications edge and ability to serve outside the North American market.

Proven. Effective. Repeatable. 

Your competitors have LinkedIn & various digital sales tools too.

What's your edge?

Answer: Your ability to effectively communicate with prospects. We will show you a proven, effective, repeatable way to start, qualify & close conversations faster.

Success in sales is 110% reliant on having a better outreach communications technique. 

If you continue doing what you are doing ... you will continue getting the results you get. Guaranteed.

We help you

  • Get onto the CEO's/decision-makers' radar screen faster
  • Spark conversations with them more often
  • Add new opportunities to pipeline

Our Spark Selling sales communications technique helps sellers spark curiosity in buyers. This conversation-starting technique is:

Proven. Effective. Repeatable.

How the Spark Selling method works

We sponsor this blog, offer workshops, online training & speeches to help you get better at:

  • attracting conversations by sparking prospects' curiosity;
  • guiding buyers to self-qualify/disqualify faster;
  • applying content inside buyers' decision-making context.

Reliably. Consistently. With integrity. At scale, yet personal.

Using phone, email, social & more. An effective sales communications strategy is rooted in exceptional copywriting skills.

Who are these people?

Some sales & marketing teams refuse to communicate like average sellers. We are the company they choose to learn a superior technique.

Drive... persistence... knowledge of the product. You can have all of those. But without communications technique it's game over. 

Jeff Molander

Managing Partner

Communications Edge Inc.