Spark Selling method success principles
You will leave armed with a 3-step sales communication process to earn more response & spark conversations... whether you're sending one-to-one (e.g. C-level targets) or one-to-many (campaign style) emails.
Updating the way you think about email will improve the way you apply it. You'll discover a refreshingly effective method to research targets, copywrite & speak to them using mental triggers. You'll also take-away an unusually effective way to use templates.
We get started with Jon, a Sr. Director of Business partnerships targeting healthcare organizations with a software as a service offering. We restructure first-touch (cold) email/InMail & voicemail messages to spark curiosity in prospects... increasing conversations.
Scaleable ways to provoke conversation
You will leave this session clear on how current messages may be sabotaging—and specific copywriting (re-write) suggestions to provoke conversations.
Jeff & Jed help three different sellers diagnose & strengthen email provocations. Watch over our shoulders. We put under-performing email messages under a microscope—dissecting weaknesses and strengths.
Next, we explore ways to strengthen—so they grab attention, spark curiosity and provoke response. Even with status quo prospects.
Effective message cadence, sequencing & qualifying
You'll leave this session able to effectively sequence messages beyond the first touch.
Provocative "first touch" messages are essential. But follow-up cadences are essential to success. You'll discover why most email sequences fail to provoke discussions and what to do instead. You'll take-away the best message cadence formula and how to qualify prospects using follow-ups.
Whether you're sending 1-to-1 (C-level) or 1-to-many campaigns, you'll leave with a scaleable approach. You'll leave with everything needed to guide prospects through the decision-making process—helping them self-qualify or disqualify from the buying journey.
This training session features two very different sellers being coached.
Sell more by slowing down
Customers will buy. But only when they commit to change and have a way to manage it. Trouble is, we often start selling too early—asking questions to help close-the-deal. (instead of helping clients manage change)
These sales-biased questions will sabotage you.
You'll leave this course with a set of neutral (change-focused) questions to help buyers realize "I need this change"—if and when they do.
You'll have a set of provocative, question-based copywriting tools to apply immediately. This is future-proof sales copywriting training on steroids!
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"My follow-up response rate went from 20% to 80%. Thanks for showing me such a simple way to get response from prospects and move them toward closing faster."
Jeff is a successful entrepreneur, having co-founded the Google Affiliate Network and global digital agency, Performics as VP, Sales & Marketing. He has served as adjunct professor of digital marketing at Loyola University and is a sales prospecting trainer to small business and corporate audiences across the globe. But mostly he likes to go fishing!
Jed will show you new ways to start executive/C-level discussions. He knows how they make decisions. It's been his passion for 25 years. Jed's research-based technique is his secret weapon. Recently, he was Sr. Demand Gen Advisor at a large IT outsourcing firm and has expertise selling into Banking, Financial Services, Insurance, retail, healthcare, telcom, manufacturing and Federal sectors.
I sent your follow-up InMail template to 59 prospects -- and got 22 responses.
As a result, I'm talking with 8 potential buyers. I also received 5 referrals to other contacts within the target company. Thanks Jeff.
Within a few days I received more responses to emails and even set an appointment. It was fun to combine your psychology with my own strengths. Thanks guys!
I'm earning an 80% email reply rate from C-suite customers thanks to your technique.
I’ve hired a lot of consultants. You are the first to quickly grasp my business and target buyer.
I love how you suggest tactics that work and strengthen my style. That's why I'm continuing to work with you, Jeff. I'm finding new ways to start and re-start conversations with senior Fortune 500 call center executives. Thanks so much.
We're not here to teach you—we're here to explain, guide and support your effort.
Do you know why most sales prospecting training fails? Because it doesn't help sellers communicate in ways that get customers asking questions.
Having an effective communications technique is all that matters today.
How committed are you to your success? If you’re ready to take the next step to understanding what other successful sellers already know about sales communications methodology—that most aren’t aware of—then it’s time to enroll in this workshop.
Click above to get started.
We look forward to help you start more conversations.
Have any questions about making this investment? Just ask!
All the Best to You!
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