Spark Selling™ Academy

engage customers by

Sparking Curiosity

Transform how you communicate

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Start executive discussions

Learn and practice a repeatable method to start & advance conversations.

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Engage Warm Leads 

Discover and practice an unconventional technique to engage inbound leads.

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Facilitate Change

Stop pushing value, faking empathy. Instead, learn to facilitate change.

Spark Selling™ is for

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Business Owners

Begin and advance discussions with new and existing customers.

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Sales Reps

Start and forward discussions from cold -- or with warm leads supplied by marketing.

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Sales Teams

Update conventional tactics & templates with bold provocations.

Guided learning & skill development

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Quick Start Course

Rapidly learn Spark Selling basics. Transform your outreach to provoke customers' curiosity, engage.

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Deep Dive Course

Cement habits, prevent old ones from sabotaging. Apply behavioral science to strengthen copywriting, voicemail and live customer touch points.

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Live Coaching Clinics

Participate in live coaching workshops. Get help by volunteering as a guinea pig! Jeff, and your colleagues, tear down and re-build under-performing messages... to spark curiosity & provoke conversations.

Membership also gives you...

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Provocation Formulas

Immediate access to seven (7) of the latest provocation formulas in template format... ready to be customized and tested.

Get the most current mental trigger tactics working today.

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Community Forum

Learn from, and invent with, sellers in a private Forum. Crash-test your messages in the Peer Review Group. Swipe emerging tactics & get inspired from colleagues. Hold others, and be held, accountable to improving! Click here for a peek inside.

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More Courses

Access multiple courses offering unique insights on different topics such as: Pursuing Warm & Tradeshow Leads, Sequencing Cold messages, Making the Most of LinkedIn, and more! 

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Proprietary Reports

Get insights you won't find anywhere else. Sourced from Jeff Molander's research and our community's innovations & experience.

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Member Huddles

Mastermind with members. Take new ideas from fellow members and apply them to your outreach challenges. Give critical feedback to colleagues in return.

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Searchable Workshop Archives

 Steal ideas from industry-specific, archived coaching clinics. Software, IT, networking, professional services, financial services, healthcare, recruiting, specialty products & more!

Transformation = Results, not theory.

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It's been a transformation. The writing and psychology has shifted for me. I was so bored with the way I was doing things. It was so stale and so salesy. But there's such power in the psychology of less is more... and building curiosity.


Mike Mckenna

Executive Director Corporate Development - Core Sci.

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Communications Edge were the first willing to invest time... understand our business and engage with my team prior to the live keynote & workshop. It made our time together highly productive. Your approach is unorthodox, but as already proven to deliver meetings for us.

Mark Sneider

Founder & President - RSW/US

Founder & President


how to improve sales communication skills

Since the workshop, I sent out a campaign using your recommendations. I was able to schedule 2 meetings and close 2 deals. No cold calling, only email! Thank you!

Eduardo Alarcon

Founder - Larcons

how to improve sales communication skills

It was so satisfying when meeting requests come from the other side... there is pure science into not trying to make people do something; instead leaving them with a choice.


It was so satisfying when meeting requests come from the other side... there is pure science into not trying to make people do something; instead leaving them with a choice.

Daniel Gur Arie

DDoS Gladiator, Sales Rep. - Mazebold Technologies

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