Hey Molander, I put your techniques to use today. 4 out of 5 cold outreaches responded using your tactics. I will be signing up to the Academy. Keep up the great work. Awesome second myth busting session. 

At first, I wasn’t convinced I would get more value from the paid material than I was getting from your free material. I also thought 'who are these guys and are they legitimate?' You talk about how things change… what is effective at starting conversations for a while eventually stops working. I say to myself, 'They do, but not that fast. Therefore, if I can learn all I can from the free materials, I don’t need to invest.' I followed for about a year, then began to see that things did change, and could change fast. But I hesitated because I still didn’t see the value. The value changed when I attended my first workshop and saw the long boring emails change right before my eyes into short, snappy, focused, hard-hitting emails. Today my team is better at prospecting because they are believing in the idea of provocation. One team member is seeing a 30-40% lift in response rates. I'm glad to continue investing in your sales copywriting course and membership.