Spark Sellingtm Academy

A private community practicing better ways to...

Start executive discussions

Learn and practice a repeatable method to start & advance conversations.

How we help

Articulate value better.

Increase meeting set rates.

Advance conversations faster.

Revive "gone dark" leads.

Differentiate clearly.

Execute prospect research.

Provoke curiosity with mental triggers.

Convert objections into opportunities.

Fill pipeline with quality deals.

Engage warm leads

Discover and practice an unconventional technique to engage inbound leads.

How we help

Convert trials to sales.

Articulate value better.

Increase response rates.

Differentiate clearly.

Provoke curiosity with mental triggers.

Advance conversations.

Revive "gone dark" leads.

Convert objections into opportunities.

Fill pipeline with quality deals.

Facilitate Change

Stop pushing value, faking empathy. Instead, learn to facilitate change.

Membership options

$

20/month

Bronze

Start transforming

  • Learn basics in Quick Start Course
  • View past workshop archives
  • Get provocation Formulas

$

80/month

Silver

Practice with a community

  • Transform via a Deep Dive course
  • Engage w/ peers in community Forum
  • Join live workshops 2x month
  • Receive monthly proprietary reports
  • Swipe tactics from coaching archives
  • Huddle quarterly with colleagues

$

100/month

gold

Continually improve

For life-long learners.

  • Everything in Silver +
  • Personal help from Jeff 2x month

$

200/year

bronze

Start transforming

  • Learn basics in Quick Start Course
  • View past workshop archives
  • Get provocation Formulas

$

800/year

silver

Practice with a community

  • Transform via a Deep Dive course
  • Engage w/ peers in community Forum
  • Join live workshops 2x month
  • Receive monthly proprietary reports
  • Swipe tactics from coaching archives

$

1000/year

gold

Continually improve

For life-long learners

  • Everything in Silver +
  • Huddle quarterly with colleagues
  • Personal help from Jeff 2x month

The difference: Community

At first I was skeptical. But collaborative interaction with like minded professionals is always going to be the better way to get conversations started with customers.

The difference between the Academy and other sales training options is community. 

Justin Cromer

Director of Sales, Event Management Solutions Group

It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.

Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!

Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.

Jeff Castle

Business Development Lead, Ambipar Response

Inside Silver & Gold: Clinics

Discover what is currently provoking responses for our seller community. Watch coaches helping sellers start more conversations. View and participate in hands-on, clinic-style sales copywriting workshops.

It's fun! This "diagnosis and treatment" training is proven to be effective at helping sellers:

  • Understand weaknesses as being common and fixable
  • Uncover previously hidden (existing) email strengths & exploit them
  • Find new ways to sharpen already sharp communication skills even more
  • Visualize how current use of words may be sabotaging them tactically 
  • Pivot to strengthen their approach in ways that work, have integrity & feel great
  • Learn "what's working" through shared experiences of our community
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