The #1 most overlooked Video Content Marketing Strategy

The #1 most overlooked video content marketing strategy

  • By Jeff Molander

Time to watch: Less than 2 minutes. Is your video content marketing strategy producing business leads? Most marketers are generating views, clicks, shares and likes failing to net sales leads. Don’t be one of them. Generating leads and sales with video is easy. Just get back to basics. Publish videos that create self-confidence in viewers.

Creating self-confidence in prospects is a faster, easier way to create engaging discussion—and ultimately trust in you as a seller.

What does confidence have to do with it?

Don’t let video content marketing strategy gurus convince you that “social selling” is somehow mystical, new or different.

In video marketing, trust is earned by what your videos DO for prospects that gets them confident in themselves as buyers. In reality, trust is rarely earned by what is said in videos—or how it is said.

For example, have you ever watched and taken action on a short video, yourself? Maybe it was a direct TV infomercial where you saw a product demo. You probably didn’t need what was being sold, but you took action anyway. Why?


Even if it’s purely novel, after watching a product demo humans are “hard wired” to react. But only if we witness a transfer of confidence—from seller to buyer. For example, in infomercials confidence is often seen moving from “the converted” to the skeptic.

If written, shot, edited and distributed correctly videos of various lengths can produce leads, consistently. These exceptional videos succeed because they do one thing better than others.

Watch the video above to see why confidence works so well—and how you can easily exploit this idea to get more leads with video marketing. Supercharge your video content marketing strategy with these quick tips.

About Jeff Molander

Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.

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