Using Facebook to Sell: 2 Minute Video Guide for Small Businesses

Using Facebook to Sell for Your Small Business

  • By Jeff Molander

using facebook to sell

Time to view: 2 Minutes. I’ve discovered a simple way for any small business to start using Facebook to sell. Take advantage of what your customers are ALREADY DOING on Facebook to create sales transactions.

Engaging with customers and having them share our messages. It’s what most of us are doing with social media. But if you’re like most marketers getting your messages, blog stories and videos shared on social media is not growing sales for you.

What will is giving customers and prospects incentive to share things that end up creating SALES for your business.

You can start doing this right now by applying this practical PROCESS to your Facebook strategy.

  1. Identify where your customers are congregating on Facebook.
  2. Identify what it is that customers are interested in doing, learning or seeking out.
  3. Devise a way to join in that adds something valuable to whatever they’re doing or seeking.
    *** BUT (here’s what most people forget to do!) do it in a way that mixes in an incentive to buy from you.

As an example, Ryan Safady of JandOFabrics.com sells novelty fabrics to arts and crafts enthusiasts. He’s netting new customers using a Halloween costume contest that targets one of his customers’ favorite activities—sharing photos on Facebook.

By giving customers an incentive to upload their costume photos and enter Ryan is winning new customers that track back to his Facebook contest. He simply offers a reward—a grand prize and a discount coupon for every new customer who enters and chooses to buy fabric from him.

Ryan is making social media sell for him. What about you?

About Jeff Molander

Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.

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