Below, you’ll find a collection of articles—each sharing social selling tips. These are the best I’ve been able to find … for B2B and B2C sellers. Each article, video, etc. shows you how to earn more leads, more often, by using a surprisingly simple technique:
Starting sales-focused discussions that help prospects begin to solve problems or take “first steps” toward reaching goals.
Process. It defines social selling success. Without process sellers are left with time-wasting ideas like personal branding and engagement.
Don’t get me wrong. Being personable and relevant is important. But it’s only the entry fee. Process is the force multiplier.
Having a simple, reliable process speeds-up prospecting. It allows you to:
set more appointments
shorten selling cycles
exploit marketing materials to the fullest
Having a process lets you get:
attention faster on social media
deeper engagement and
RESPONSE that starts sales-focused conversations.
For example, each of the above links to social selling tips focuses on a single process based on one of two concepts. Either a problem solving process or a means of fast-tracking a customers’ success rate … as a means to open a selling dialogue with them.
As a means to prove yourself worth talking to—at all!
The process is simple (but it is a process)
Surprisingly, most good sales people already know the process. It’s rooted in basic success principles—not whiz-bang technology. For example, we hear social selling tips about trust a lot. But the fastest way to earning trust isn’t by sharing or teaching. It requires helping customers:
make better decisions
determine “best fit”
avoid unseen risks
learn a new skill
reach a personal goal or exploit an opportunity.
This is the single social selling tip that matters most.