Using social media for sales leads: An interview with Ed Worthington

Using social media for sales leads: Blogging & YouTube with Ed Worthington

  • By Jeff Molander
[Free Coaching Call Replay] This week, B2B office copier sales rep Ed Worthington gives details on how he uses his blog and YouTube to generate fresh, new leads and get more response from prospects he’s calling on. If you’re using social media for sales leads “in the trenches” this call will teach you exactly what to do—and what to avoid. Step-by-step.

Hey, if Ed can sell office copiers and service contracts with social media YOU can sell your product or service too!

social media for sales leadsAt the end of our call, Steve asked Ed how to avoid being seen as a hard-nosed, hard-pitching sales person when using social media. Listen in for Ed’s super PRACTICAL tips and find out the URL of his blog so you can see for yourself how Ed is creating sales.

Ed also revealed the success formula for his blog—what to blog about, when, where and exactly how to go about it so that blogs produce leads. His “good guy strategy” is simple, brilliant and effective for him in using social media for sales leads. But even more important than what Ed blogs about (e.g. being a “good guy” customer advocate) is HOW he blogs—in ways that compels people to pick up the phone and call him… or email him… how he captures leads.

Ed is using social media for sales leads and is hitting it out of the park! Looking for social media sales examples? Look no further than Ed Worthington.

Tune in to this quick call and get inspired AND guided on creating more sales for yourself.

About Jeff Molander

Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.

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