Anyone interested in provoking more discussions with potential customers using email.
Do you dislike the emails you're currently sending? Feeling too pushy? Feel like there should be a better way to start a conversation ... but cannot sort one?
If you feel like selling isn't fun -- or are new to sales -- we can help. Or if it's challenging for you to:
- advance the sale without sounding pushy
- articulate your value proposition to others
- differentiate yourself from the competition
... we can help.
Our private community of students includes sales reps, business owners & CEOs, sales managers, recruiters and job seekers.
Academy students want to learn from successful sellers—how they start conversations from cold more often.
To discover what's working—then apply it to start more conversations with customers. Our private community gives insight on "what's working" (right now) to provoke more email and voicemail replies from prospects. If you're looking to access that kind of practical know-how the Academy is for you.
Fact: Exceptional results in sales demands exceptional communications skills. A technique. The Academy "houses" the best techniques on applying psychological triggers.
Maybe conventional strategies are not working for you. You have tried the popular email writing tactics, templates and training. But none have worked for long. As a result, you have become numb to new strategies. You are spinning your wheels, and need traction to move forward again. The Spark Selling method and Academy community can help.
Need more than just cold email tips? For example, follow-up techniques, effective sequences and campaign-style messages (1-to-many prospects).
SILVER gives you MORE template-able message techniques to address these challenges. It includes a growing library of email writing workshops with Jeff and live students. These are 60 minute videos that include around 30-40 minutes of one-on-one coaching, via screen share, with Jeff and a live volunteer. Coaching is in critique format... as a "diagnosis and strengthening" Clinic environment. Each month 2 video replays are added to the existing library.
GOLD gives you everything above PLUS one complementary live virtual "seat" in our twice monthly coaching workshops/Clinics. Members bring a variety of email challenges (not just cold emailing). This is a $94 value.
Results come in hard and soft form. You'll receive more (email/voicemail) response from prospects and enjoy prospecting more. Typically, diligent students see measurable results in a few weeks.
More importantly, by sticking with this new approach, you will become skilled at re-inventing new communications approaches when old ones stop working. All based on core success principles. This is where people usually have difficulty and fall back on old patterns. Not any more :)
View our customer testimonials as proof of the technique.
What techniques are working for others like you.
Why the first sentence of your emails may be backfiring.
When to use nontraditional calls-to-action to earn replies.
Why not talking about your solution even when invited to by customers is best. (and what to do instead)
If you are pitching too fast (and a way to sell faster... by slowing down).
How to leverage existing customers to convince prospects to trust you.
The embarrassing follow-up mistake that may be making you look obnoxious.
Why most of your emails are going to spam -- and how to quickly fix it.
... and more.
Because the communications technique that works today won't last long. Sales communications is a practice, not a one-time fix. Being above average at starting conversations with buyers requires "keeping the saw sharp"—over time.
Your targets change. So must your communications technique.
When one email or calling technique stops working can you switch to a second? Confidently?
Our community helps you switch techniques when it's time. We help each other form better communications habits that feel natural. These skills are based on success principles, allowing for adaptation over time. Today, being at the top-of-your-game means adapting to a changing environment.
Spark Selling is an evolving communications practice, not a program. We keep each other's skills razor sharp.
Bottom line: The Academy is a commitment to continuing excellence.
LinkedIn is not in the business of helping you communicate effectively. They're in the business of selling access to a database of prospects. The free courses by LinkedIn—and others on YouTube—are nicely put together. But...
LinkedIn's training shows how to use LinkedIn's tool set—the way LinkedIn wants you to use it. It's like watching a commercial. Of course commercials are free!
Our Academy shows you how to get conversations started with InMails, standard email... and voicemail. Big difference.
What you take from the Academy is based on the collective experiences of our members. Not "guru" wisdom.
So that's the difference. You can watch a LinkedIn commercial for free. Heck, I'm surprised they don't pay you for it. Our Academy shows you how to start conversations effectively on LinkedIn and beyond.
Frankly, you might ask, "Why should I pay for what is available free on YouTube and Google?" I will tell you: Because what's available on the Internet isn't effective.
Probably. For example, the Spark Selling technique works for Glen and David... two of Jeff's students. Glen sells $2,000 telcom contracts to small businesses like Franks Hot Dogs. David sells $1,000,000 data centers to companies like Google. Both Glen and David apply different versions of Spark Selling methodology to start conversations with very different prospects.
Tried to copy "best practices" in the past... and failed?
The problem is the model you copied wasn’t designed for you. Frankly, it probably wasn’t great to begin with.
The Spark Selling technique works across a wide array of industries for our students. Meet them here.
Spark Selling methodology places communications technique at the root of success in sales. What drives sales productivity? What drives sellers to produce new customers at highest levels?
Having a communications edge. Better skills.
An effective, repeatable way to start discussions with cold prospects—in ways that sparks curiosity in a discussion about their challenge.
The practice pulls from proven effective sales techniques. These include:
Select direct response marketing principles
Napoleon Hill's principles
You'll love prospecting... or loathe it less :)
Because you'll be good at attracting buyers to problem-solving conversations. You'll be using an effective, repeatable, fun communications technique. You'll be good at applying psychological triggers to help qualified customers feel an urge to start and/or continue discussions.
You'll practice a better way to communicate. One that feels more natural than regurgitating marking prose!
Have more questions?
Just ask here or firstname.lastname@example.org
"Within a week of practicing your technique, I got a positive reply from an unresponsive prospect I’d given up on. Thanks, Jeff! I'm ready for more coaching."
Key Account Manager
"I'm earning an 80% email reply rate from C-suite customers thanks to my new technique. Thanks a lot Jeff!"
"I sent your follow-up InMail template to 59 prospects -- and got 22 responses. As a result, I'm talking with 8 potential buyers and got 5 referrals to other contacts."