Mark wants to know how to promote a Webinar online. He asks, “How can I get Webinar registrations with social media marketing?” Answer: Get hundreds or even thousands of people to attend your Webinar by selling the emotional end benefit of your online event. Provoke people into registering by “flashing” or teasing them with what they want—in ways that PROVE your Webinar will give full satisfaction to their craving.
It’s this simple: People want to get the answers, the solutions, the inspiration, the guidance, the know-how that your Webinar gives, right? Well, the only way people will react to (sign up for) what you are offering is if you TEASE them with the answers. This teasing creates HUNGER for more knowledge, wisdom, details on how to achieve whatever it is they’re after. This creates registrations!
Everything you do with social marketing should be scratching your attendees’ itches in ways that provoke reactions.
Here’s how. Think of something that will provoke potential attendees to ask you a question that they need answered. Make it a common one. Write the question down. Next make a plan to have one of your speakers answer that question on Facebook or your blog… anywhere where your target market congregates. LinkedIn Groups is a great place.
Tune in as Jeff discusses a step-by-step way to get virtual butts into your virtual seats!
Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.
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