LinkedIn summary: Examples for sales pros (that work)

By Jeff Molander

linkedin summary examples for sales

Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I’ll include tips you probably haven’t heard before … and give you 3 summary examples for sales professionals. Take these tips and structure your profile summary to provoke more response from prospects. This will help nudge your prospect on LinkedIn.

Your new Summary: Simple, fast and provocative

The job of your professional headline and Summary section is to:

  • earn attention
  • spark curiosity in prospects so you can
  • earn a response (a lead)

Sometimes you need to give prospects a little nudge … a little push. This creates inertia you can work with.

Avoid using the Summary section like most people do: As a summary of your experience. Instead, strike a balance between your personal experience and these 5 elements:

  1. What you do.
  2. Who you do it for. (your target customer)
  3. How you can help.
  4. How you what you do differently. (why customers should choose you)
  5. Exit points. (words that encourage & direct prospects to LEAVE your profile)

Here’s how to make your profile’s Summary section more provocative … able to nudge prospects … in 3 simple steps. Or you can join me in this free, live online training coming up soon!

#1: Convince prospects to read your summary 

First things first. Start at the top of your profile. The job of your professional headline is to create curiosity about your Summary section.  Your summary section creates curiosity about you. It’s a constant stream of curiosity.

It all starts with a small nudge. Your professional headline.

Use the headline to:

  • get found by prospects searching for you (with LinkedIn’s internal search engine)
  • bond with buyers forcefully, clearly
  • give an irresistible reason to read the Summary section

WARNING: Avoid listing your professional title in this space. This won’t help you get found, nor bond with your potential buyer … nor create curiosity in what you’re all about.

And that produces total lack of response from your prospect. We don’t want that!

Summary Example #1

Be sure to use words or phrases that your target buyer would use. For example, if you sell copywriting services to natural health marketers say so, like David Tomen of Swift Current Marketing does on his professional headline.

linkedin summary example for sales

Also, appeal to the deepest desire of your buyer. Help buyers become curious about your ability to put out a fire, scratch a bothersome itch, solve a problem or help them fast-track a goal. As David Tomen says, “I help natural health marketers get as many customers as you can handle.”

It’s no wonder a natural health marketer would want to read more about David’s qualifications! He sparks curiosity with this approach. You can learn more about how David improved his profile here in this LinkedIn profile tutorial.

#2: ‘Chunk’ your LinkedIn summary section

Nothing sells you better than simplicity and brevity.

This creates distinction.

In a world filled with people positioning themselves you’ll stand out. Rip out ALL adverbs and adjectives. Don’t position. Don’t prop yourself up. Use less words. Less is more in copywriting. Also, create easily-scanned “chunks” or sections for your prospect to scan.

Make it easy for buyers to scan your Summary section.

Write these sections with as few words as possible. These are your sub-headlines. Make each sub-headline appeal to what your prospect really wants to know in most cases. Keep it simple. And remember, no selling, no positioning. Speak only about your prospects’ pain, goals, desires or fears.

Help them start to want … want to ask you questions about what you just said in the Summary section.

Summary Example #2linkedin summary example for sales

Check out how Blake Henegan helps learning & development managers quickly scan his profile’s Summary section. Blake is a consultant to corporate HR and training professionals.

See his “chunked” sections? They’re simple … and aimed at creating points of distinction for himself … and helping buyers find their way OFF of his LinkedIn profile (onto his phone, into his email inbox).

His “chunks” speak to:

  • What he does.
  • How he’s different.
  • How he can help.
  • How he gets paid.
  • Training he sources for clients.
  • His contact information.

You cannot get lost in Blake’s Profile summary. It’s a wonderfully structured bit of copywriting.

It’s easy to scan with the eyes and speaks to what clients want to hear about most.

Interested in actually SEEING me make these changes on a profile? Or volunteering to have your profile improved? I host free LinkedIn Profile Clinics every few weeks. Join me in this live (free) online training course.

#3: Get back to basics: Less is more

I can show you many LinkedIn summary examples for sales pros. If you’d like more, just ask and I’ll send them. Bottom line: Your success depends on getting good at one thing.

Copywriting.

Borrow from the classic, time-tested, proven techniques of B2B copywriters. Speak in simple terms. Be pithy. Leave out all the descriptors.

For example, avoid writing that you have “exceptional skills.” Just have skills.

Stop trying to position, sell or convince. Just say it. Plain talk is refreshing, creates distinction and helps people want to learn more about you.

Being brief, blunt and basic sparks interest in humans. It’s a fact.

Remember, make sure your summary is not a recital of your experience. This is not optimal for sellers. Yes, you may wish to have an “Experience” section but don’t make your experience the focal-point.

Here is how to take action on this idea:

Make sure the Summary section of your LinkedIn profile communicates:

  1. What you do;
  2. who you do it for;
  3. how you do it (why customers choose you) and
  4. how potential buyers can act on their curiosity.

Summary Example #3

One of the best LinkedIn profile summary examples I’ve seen is Kelly Watt of FARO technologies. Kelly created a chunk section called “How we can help.” He sells a 3-D scanning solution to law enforcement agencies and teams.

Here’s what his action-oriented chunk looks like:

HOW WE CAN HELP

♦ CONNECT with myself or team to see if 3D Scanning is right for you
♦ ASK our experienced team to assist with funding options, grant writing or government financing
♦ TALK to our customers to see why they chose FARO
♦ SCHEDULE an on-site demonstration — see how the technology works first hand

Action, action, action. Notice how Kelly applies verbs here. He’s guiding the eyes and the minds of his prospect.

Use Kelly, David and Blake’s profile summaries as guides. Borrow from them. When you’re done drafting, go back and try to remove the “I’s” and adjectives/adverbs. This focuses your writing on what the prospect wants to hear.

Use your summary to get the prospect OFF LinkedIn

Once you’ve executed the first 3 steps above, it’s time to get your prospect off your profile—and on the phone or in your email inbox. Make clear calls-to-action and, yes, include shortened Web links. While not click-able buyers will cut-and-paste or right-click (in Chrome) to visit your landing page.

Be sure to land prospects at places where the call-to-action promise is fulfilled in exchange for a bit of information about the prospect (a lead).

Interested in actually SEEING me make these changes on a profile? Or volunteering to have your profile improved? I host free LinkedIn Profile Clinics every few weeks. Join me in this live (free) online training course.

Remember: Give your prospects what they want. They don’t want to know about you—they want to know what you can do for them. Good luck!
Photo credit: Mike Phillips

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About the Author

Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you’re selling. He’s a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He’s an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.

Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.

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