Time to watch: 60 minutes. This video class shows you, step-by-step, how to create an effective LinkedIn Content Marketing Strategy. What does “effective” mean in one word? RESPONSE. Learn how to set up your Profile, write email/InMail and engage in Groups to produce business leads. Grab a brew, glass of wine or bowl of popcorn-and-soda. And take notes too! Watch the above LinkedIn Content Marketing Strategy class. Or take my FREE training for step-by-step help on getting leads via Profiles, InMail and Groups.
Here’s what most LinkedIn gurus won’t tell you about your LinkedIn content marketing strategy:
Being seen as an expert or thought leader is an outcome (what you’re rewarded with) not a strategy. Successfully earning leads on LinkedIn depends on when and how you present content—not the information itself.
WHAT you say is not nearly as important as HOW and WHEN you say it—when it comes to earning business leads using content.
LinkedIn gurus don’t want you to know this because there’s no “easy money” in telling you the truth. They would much rather sell you on the idea of your desired outcome being a strategy!
Beware. Outcomes are not strategies! Becoming an expert in your field is the REWARD for having executed a smart strategy.
Watch the above LinkedIn Content Marketing Strategy class. Or take my FREE training for step-by-step help on getting leads via Profiles, InMail and Groups.
Your success is all about making LinkedIn a simple, effective process—not a burdensome project. I’ll show you that process right now. Watch my LinkedIn Content Marketing Strategy Webinar.
Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.