Time to read: 2 minutes. What is the best content for blogs? As it turns out the answer is not what most social media “experts” advise. The best content for blogs are videos, articles etc. that help a marketer create a lead or sale. That means content for blogs needs to help your customer solve a problem and/or sample that remarkable experience—the one provided by your product or service. Here’s a quick system to go beyond engaging customers to get that job done AND a free training program that will help you get going.
There is a simple way to make blog marketing sell for you. It is based on a business’s approach to marketing itself. That means it’s easy to understand and easy to apply. In fact, it’s so practical that any business can immediately gain benefits—regardless of the target market, products, services or size. It is the key to selling more with blog marketing and here it is—in plain English.
Most content marketing and blogging experts say that search engine optimization is important. Yes, it is. But starting with keywords in mind is the WRONG place to start. The best place to start is identifying a problem to solve that relates directly—or indirectly—to the buying process that your typical customer will take before they buy. In particular, you need to get crystal clear on:
Believe it or not it’s easier than you think to discover these 3 things very quickly. Make no mistake. THIS is where you want to start—not keyword research. Researching keywords that customers type into search engines comes AFTER you identify the problem you will help them solve or the positive experience you will show them (that they can have too).
Most marketers fail at blog marketing because they research what keywords customers are using rather than identify WHY customers are using them to begin with. This lack of context leads to fewer leads and sales—or none at all!
Getting customers to your blog is the relatively easy part. Earning a sale from them is the hard part. So that makes it smart to invest more of your precious time in mastering that part. This means shifting focus. The fastest way to start creating content for blogs that SELLS for you is to simply ask yourself the obvious questions. These include…
This will get you started but if you really want to get moving on discovering the best content for blogs (the stuff that sells!) take a look at my FREE Make Social Media Sell Now Training Program. Good luck!
Photo credit: Steve Rhodes
Jeff Molander is the authority on starting conversations with busy people. As founder of Communications Edge Inc. he teaches a proven, effective communications technique to spark buyers curiosity in sales outreach & marketing messages. He's a sought-after sales communications trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff served as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.
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