Maybe you've read books on blogging or social selling--only to be underwhelmed by the results.
Probably because you've been focused on engagement as the goal.
Engagement is the beginning. It is the starting point to create a conversation that leads to a sale.
This book, and my training courses, are focused on S-A-L-E-S not just "traffic to your site." Each chapter concludes with reflection questions that show you where to start. Cheers!