Learn an unusual way to provoke conversations.


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Spark Selling Academy Bronze

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Provocation formulas

Standard templates don't work.

Provocations are needed.

We have many. Learn the basics.

QuickStart Course

Discover ways to provoke conversations with curiosity. Transform your outreach.

Workshop Archives

Learn how our member community is starting customer conversations.

These workshops will help.

The difference is community

At first I was skeptical. But collaborative interaction with like minded professionals is always going to be the better way to get conversations started with customers.

The difference between the Academy and other sales training options is community.

free cold email training

Justin Cromer

Director of Sales, Event Management Solutions Group

It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.

Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!

Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.

sales conversation training

Jeff Castle

Business Development Lead, Ambipar Response

Conversations. Not KPIs.

sales conversation

I'm earning an 80% email reply rate from C-level customers. Consistently. Thanks for helping me develop this new technique.

David Vey

Key Account Rep, Microsoft

sales conversation tips

Our previous reply rate from inbound leads was 4.59%. Now, it's averaging 35%. We haven't peaked yet. My goal is 80% open and 50% reply rates. I'm confident we can do it. It started with you, Jeff. Thanks. 

adam breitenstein

Ecommerce Sales Lead Recart

sales conversation training

My new technique doubled my qualified meetings. Looking forward to learning more from you and the community!

Mike Shine

VP Sales, BA Insight

free sales conversation training

When deciding how to invest in myself I hesitated. There are many programs online. But you aren’t just some blogger providing templates. I tested one of your follow-up methods and it worked immediately.

Laura Goldberg

Broker, Alliant Insurance

Your coach.

sales communication coach

Jeff Molander
Founder & communication coach

sales communication techniques

Jeff Molander is an authority on current, effective conversation enablement strategies and founder of Communications Edge Inc. in 1997. He is a coach, father, outdoorsman and creator of the Spark Sellingtm communication methodology—an unusually effective way to start and advance conversations with customers. The community-based practice is founded in sparking customers' curiosity.

In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.


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- this is a monthly membership wherein my tuition automatically renews every 30 days from the start date of my membership, unless I cancel;
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I may cancel my membership at any time via my 
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- I'm investing to strengthen and keep my sales communications skills sharp over time.

2. I understand and agree to the following: The Sales Copywriting Course, videos and written content I am accessing is licensed to me only (the original Training Participant) for my own personal, individual and limited use and does not include any ownership rights. Training Participants are granted single, individual access to this online training. I agree to NOT SHARE my login with other individuals or use my personal login for group training purposes. The material, content, concepts and forum discussions included in this sales copywriting course are proprietary information and are the intellectual property of Communications Edge Inc., owned exclusively by Communications Edge Inc. No part of this online program including downloads, videos, articles or discussions may be posted online, on social media or reproduced in any form, by any means (including electronic, photocopying, recording or otherwise) without the prior written permission of Communications Edge Inc. I understand I may not distribute, change, create derivatives of, repackage or resell this program without express written authorization of Communications Edge Inc. Any adaptation of this material for sales meetings or internal workshops requires express written authorization of Communications Edge Inc.

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sales copywriting webinar

Jeff Molander
Conversation Enablement Coach & Founder

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