Sales communication training, tips, training & cold email consulting

Spark Selling

A better way to start conversations with buyers

Proven. Effective. Repeatable.

Massood Zarrabian

CEO & Chairman, BA Insight

Thanks to the Spark Selling communications method, my team is enjoying prospecting. It’s not seen as a chore anymore. They are much more productive thanks to their new communications technique. They’re receiving higher email open rates and more (and better quality) responses from buyers—in just a few days.

sales communication training
Cold email template guide: How to interrupt gracefully
Time to read: 2.5 minutes. You've gotta be provocative to get replies. But before provocation comes interruption. Interrupting with email is an[...]
LinkedIn summary: Examples for sales pros (that work)
Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I'll include tips you probably haven't heard[...]
The 1 way to always get appointments on LinkedIn
Time to read: 3.5 minutes. Your success depends on being able to get appointments set faster. Knowing how to navigate[...]
Why sellers should not use LinkedIn connection requests
Time to read: 3.5 minutes. It's easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects[...]
LinkedIn InMail Prospecting: Get more response with this template
Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It's to provoke a[...]
LinkedIn Sales Navigator is worth it, IF …
Time to read: 4 Minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective way[...]

Organizations using the Spark Selling technique include ...

sales communication training