Process. It defines social selling success. Without process sellers are left with time-wasting ideas like personal branding and engagement.
Don’t get me wrong. Being personable and relevant is important. But it’s only the entry fee. Process is the force multiplier.
Having a simple, reliable process speeds-up prospecting. It allows you to:
- set more appointments
- shorten selling cycles
- exploit marketing materials to the fullest
Having a process lets you get:
- attention faster on social media
- deeper engagement and
- RESPONSE that starts sales-focused conversations.
For example, each of the above links to social selling tips focuses on a single process based on one of two concepts. Either a problem solving process or a means of fast-tracking a customers’ success rate … as a means to open a selling dialogue with them.
As a means to prove yourself worth talking to—at all!