“Jeff gives you the theory about what you should be doing—or not doing—and then gives plenty of real world examples of companies that are making social media sell. Jeff goes into detail about what they are doing and the why behind what they’re doing. It is not just examples of success. He gives in-depth discussions about the specific things these companies are doing and why their actions work.”
John Chancellor
Management Consultant
Amazon Top 500 Reviewer
“Jeff’s performance at IBM’s recent Summit gave me a new, useful perspective on generating leads and sales using tools like LinkedIn and Facebook. His practical focus is refreshing and his insights crystal clear. He sent me back to the office motivated to make social sell.”
Brian Ratte
IBM Industry Software Leader
Founder, YogaVibes.com
“This book is an excellent resource to guide you away from social media madness and bring you back to focusing on your main business goal—no, not increasing your Likes, increasing your sales! Molander’s clear explanations and excellent case studies are inspiring me to rethink the way I’m using social media.”
Tania Elfersy
Co-author & Publisher | Former marketing executive
Purple Leaves, Red Cherries: A Gift for Mothers with Short Stories, Journal & Toolkit
“With Off The Hook Marketing, Molander is right on the money. This is a useful, practical guide for those serious about using social media to capture leads and sales. Once you’re over the wild-eyed enthusiasm of others, this book will help you get things done.”
Jim Sterne
Best-selling author of books like Social Media Metrics
Founder, eMetrics Marketing Optimization Summit
“In a world filled with so much hype, spin and charlatanism Jeff offers brave yet practical answers.
If you want to sell products or services with social media read Off the Hook Marketing – and do it soon. You’ll be glad you did.”
Bryan Eisenberg
Best-selling author of books like
Call to Action, speaker & conversion consultant
“If you need to sell products or services using social media this book is for you.
Molander provides the motivation and practical tips to get the job done, starting tomorrow.”
Jamey Macki
Director of eCommerce & Online Experience, Golfsmith International
“I took just one of the ideas that popped into my head while reading the book and applied it—and got quick results in return.”
Gail Rogers
Owner
Owner, Moonwishes Sewing & Crafts
“Off the Hook Marketing is the first book to speak plainly, practically to making social media sell for small business owners. Jeff’s, ‘get back to basics and solve customers’ problems mantra is as refreshing as it is useful. Our UK-based firm, which specializes in helping entrepreneurs grow their businesses, is already putting Jeff’s tips to use with clients and seeing results.”
Mucha Murapa
CEO, Matrix Global Media
“Inside this book’s pages Molander is providing the hands-on, actionable ways makes social media sell for you… and the sooner you apply his insights and practical examples the quicker you’ll start seeing meaningful results.”
Jonathan Salem Baskin
Columnist, AdAge’s CMO Strategy
Author, Histories of Social Media