by Jeff Molander
How are kitchen cabinet dealers and craftsmen using social media to generate leads and sales?
What role is social media playing in helping kitchen cabinet dealers, woodworking and home improvement professionals cope with and exploit economic change?
What “conversation” do customers want to have about cabinets and kitchens?
How can dealers/professionals convince engaged customers to go from consuming content on videos and blogs to requesting quotes on cabinets?
Here’s your chance to discover answers to these questions and more! Socially savvy home improvement professionals are changing it up. They’re pivoting to accommodate slower demand, higher supply and fickle customers—people who expect the design element for free!
Cabinet industry expert Jim Gurulé says blogs, YouTube videos, Facebook and more are quietly helping cabinet dealers and manufacturers generate leads, shorten sales cycles and increase sales. Behind the scenes, social platforms are playing a vital role for some dealers. So what is it that these dealers understand that most of us don’t? I sat down with Mr. Gurulé to discover how more cabinet dealers and manufacturers can apply social media in ways that move the needle.
To my surprise, Mr. Gurulé says it’s all about getting back to basics.
Here’s what you’ll discover in Part 1:
1:25 Coping with the commoditization of kitchen cabinets
3:55 Framing social media in ways to serve cabinet professionals/businesses
4:40 The power is in social media is serving the niche customer
5:15 What “conversation” do customers want about cabinets and kitchens?
6:30 How to avoid giving away the shop with customers
9:25 How do you get customers from consuming content like blogs to requesting quotes?
12:52 Why customer testimonials might not work for cabinet designers and dealer
About the Author
Jeff Molander+ is the authority on making social media sell. He's a sought-after corporate trainer to small businesses and global corporations like Brazil's Petrobras. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.