Time to read: 3.5 minutes. When blogging for business how do you come up with blog content ideas that aren’t just blatant sales pitches? (yet DO create sales) Here’s a simple, 3-step process to coming up with blog content, article ideas and YouTube video concepts FAST—without the bull! Plus I’ll show you how mythbusting on blogs can be fun, easy-to-do and creates great results.
Coming up with blog content that creates leads (and ultimately sales) for your business is as easy as:
Using this practical system makes it EASY to connect what you sell to your blog posts in ways that create sales leads.
To get ideas, listen to potential customers as they express:
“These are the kinds of topics you can return to again and again,” says Michael Martine of Remarkablogger.com who advises business bloggers on coming up with blog content that attracts more bees to blog hives. (potential customers with a specific purpose in mind!)
Let customers tell you what to blog.
You can listen to them directly (on the phone, in your store, in email communications) and/or using social media and search engines.
Here’s where to FIND customers questions online—FAST.
Now that you know where to gather up new ideas (for coming up with blog content) let’s organize them in ways that will serve your goal: LEADS and SALES.
Your success in winning new customers with blogs is based entirely on one thing.
Your ability to create irresistible curiosity.
That means giving prospects a reason to get a focused conversation started with you. Saying, “I can solve that nagging problem” to your prospect can be that reason. But how do you prioritize the problems & solutions you’ve gathered?
The BEST blog content will ultimately give customers a reason to take ACTION on what they’re reading. The fastest way for you to decide what these problems are is for you is to ask yourself:
Why do these questions matter? Because when your customers get access to that solution, work-around, short-cut, skill or experience that “small win” it will give them confidence in themselves.
More importantly it will simultaneously build trust in you!
For more details on actually getting customers to make the leap from being engaged with your blog content to TAKING ACTION on it check out this free video.
In plain English, Mythbusting
Ultimately, Mythbusting is a way to help readers achieve a goal or avoid a risk…
in a way that is contrary to popular wisdom. It’s an editorial tactic that really works.
Mythbusting works for your customer (and earns sales leads for your business) because it’s the story most people want to hear:
“Hey… what you’re doing is popular yet not effective, Mr./Ms. Customer… here’s the secret on what actually works… I’ll prove it to you and show you how to get more of what you want.”
Best of all, this technique creates distinction in what you’re offering on your blog. It allows you to separate out from all the redundant, unoriginal thoughts out there—noise that drowns out your online voice.
Good luck. Let me know how it’s working for you in comments or email me!
Image credit: Daniel Mohr
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.