Time to read: 3 minutes. Sharing valuable content on LinkedIn—wondering where the sales leads are? Don’t feel bad. Most sellers are in the same position. A majority are sharing-and-sharing-and-sharing only to earn likes and shares. Yes, a good content marketing strategy includes sharing videos, white papers, articles and other helpful tidbits. However, constantly feeding … staying in front of customers is not an effective content marketing / social selling strategy.
Generating leads takes more. Enticing clients you’re nurturing to contact you takes more than showing up with knowledge they already have. This is a mediocre marketing strategy—not an effective LinkedIn social selling strategy.
Here’s why most sellers fail to spark leads when sharing content—and what to do instead when nurturing leads on LinkedIn.