A way to spark digital discussions.

Proven. Effective. Repeatable.

A communications methodology to provoke buyers curiosity.

 

 
Inside sales: Email templates don’t work
Time to read: 4 minutes. True, we need templates to be effective sellers. But here's the problem: Nothing screams "impersonal, un-researched email"[...]
Why your cold email template does’t earn response (and fixing it)
Time to read: 3 minutes. Most cold email templates and InMail templates I’ve found don't work. Here is a fast, painless way to[...]
Does your prospecting email template do this?
Time to read: 2.5 minutes. Is your sales prospecting email template helping the prospect feel an urge to open-up and "just[...]
Don’t invest in social selling training without knowing this
Time to read: 3.5 minutes. Jumping-in head first? Beware: Most social selling training investments failed to increase sales in 2015.[...]
How to make a sales appointment via email
Time to read: 2.5 minutes. I was stunned. Happy and stunned. Because I had figured out how to make a sales appointment[...]
Can improving your LinkedIn SSI be harmful?
Time to read: 3.5 minutes. Should you improve your LinkedIn Social Selling Index (SSI)? Should you be measuring your sales team's[...]
Cold email prospecting: Cutting through the B.S.
Time to read: 3 minutes. The Web is littered with HORRIBLE advice on cold email prospecting tips and strategy. Templates?[...]
Lead nurturing on LinkedIn: Why it’s not working for you
Time to read: 3 minutes. Sharing valuable content on LinkedIn—wondering where the sales leads are? Don't feel bad. Most sellers[...]
How to use Facebook to generate leads
Time to read: 3 minutes. Tired of struggling with how to use Facebook to generate leads? Drive prospects to your page[...]
LinkedIn summary: Examples for sales pros (that work)
Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I'll include tips you probably haven't heard[...]
LinkedIn’s InMail Policy Change: What to do next
Time to read: 3 minutes. The new LinkedIn InMail policy change is in effect. Upset? Confused? InMail just got much more[...]
The best InMail / email messages do this to create response
Time to read: 2.5 minutes. The best LinkedIn InMail messages have one, simple trait. Insane amounts of focus on the[...]
Why sellers should not use LinkedIn connection requests
Time to read: 3.5 minutes. It's easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects[...]
LinkedIn InMail Prospecting: Get more response with this template
Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It's to provoke a[...]
How to write a LinkedIn connection request
Time to read: 3.5 minutes. Figuring out how to write LinkedIn connection request—that gets the other side TALKING with me—was[...]
What is social selling?
Time to read: 3 minutes. The truth is getting out: Buyers are NOT re-inventing the buying process as social selling gurus[...]
What to post on LinkedIn updates … a surprising answer
Time to read: 3.5 minutes. Looking for sales leads on LinkedIn? What to post on LinkedIn updates is irrelevant. The best way[...]
LinkedIn Sales Navigator is worth it, IF …
Time to read: 4 Minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective way[...]
Business writing tips for sales emails: Get response by provoking curiosity
Time to read: 3.5 minutes. When writing sales emails don't forget to get readers curious---create questions in their minds. It's[...]
Social media copywriting course: The 7 Habits of Successful Social Copywriters
Looking for a social media copywriting course that gives you the ability to turn engaged prospects into sales leads? You[...]
7 social media copywriting tips (to generate sales leads)
Time to read: 5 minutes. Proven, effective, repeatable social media copywriting tips. They're hard to find. Most of what passes[...]
Writing for social media course: A free, effective, repeatable approach
Time to read: 1 minute. Announcing the first FREE writing for social media course that turns engaged prospects into qualified[...]
Why Your LinkedIn InMail template doesn’t earn response (and how to fix it)
  Time to read: 3 minutes. Most LinkedIn InMail templates and InMail examples I've found DO NOT WORK. Here is a[...]
How to use LinkedIn to find clients: Stop sharing content—tell the truth
Time to read: 3 minutes. "I have seen little (ok, I'm exaggerating) NO success using LinkedIn," says John Reeb of[...]
Using a blog to sell: 2 surprising strategies that create sales
Time to read: 3 minutes. Using a blog to sell is the lifeblood of successful content marketers. What can today's most successful social sellers teach[...]
How to generate leads using curiosity: A strange but effective tactic
Time to read: 3.5 minutes. I figured out how to generate leads online---in a really strange but effective way. Whether I'm[...]
How to sell using Webinars in 5 steps
Time to read: 4 minutes. The word Webinar has become synonymous with "boring." But for some marketers Webinars are money[...]
Blogging to grow your business: 3 lessons ‘the experts’ won’t tell you
Time to read: 2 minutes. There is a lot of information online about blogging to grow your business. Yet people are[...]
3 Steps to generating sales leads on social media more often
  Time to read: 3 minutes. I struggled with generating sales leads on social media for years. But once I[...]
Blog writing course for sales-focused business bloggers
Time to view: Less than 3 minutes. My free blog writing course is the only course offering step-by-step details on creating[...]
The 3 biggest mistakes when blogging to generate leads
Time to read: 3 minutes. Blogging to generate leads CAN feel effortless. Don't take my word for it, take those[...]
3 Online lead nurturing examples: 1 common best practice
Time to read: 3.5 minutes. Searching for lead nurturing examples and best practices? Look no further. Here are three lead[...]
How to get attention on LinkedIn in 3 simple steps
Time to read: 3 minutes. I finally figured out how to get attention on LinkedIn. Success is about a basic[...]
The #1 most overlooked video content marketing strategy
Time to watch: Less than 2 minutes. Is your video content marketing strategy producing business leads? Most marketers are generating views,[...]
How much knowledge should a business give away? (and why)
Time to read: 3 minutes. How much knowledge should a business give away online? All of it. Giving customers your best[...]
Your LinkedIn Content Marketing Strategy: Step-by-step
Time to watch: 60 minutes. This video class shows you, step-by-step, how to create an effective LinkedIn Content Marketing Strategy. What[...]
3 Steps to more effective LinkedIn messages & InMail response
Time to read: 3.5 minutes. What's the common trait of effective LinkedIn InMail messages? The structure of the content. Not[...]
Blogging as a sales tool: Why your readers don’t convert to leads
Time to read: 3 minutes. "Why aren't our blog readers converting to sales leads more often?" If you're using blogging[...]
Free LinkedIn webinar: Sales training tips that work
Time to read: 3 minutes. Tired of getting lousy response on LinkedIn from prospects? I've got a better way. This[...]
A Linkedin profile call to action: How, where and when to make it
Time to read: 4 minutes. Whether you're a job-seeker, marketer or sales rep, LinkedIn profile pages contain areas where a[...]
How & where to make an effective call to action: It’s all about when
Time to read: 3 minutes. Here is a proven way to make an effective call to action on your blog,[...]
Make your LinkedIn sales strategy a process, not a project
Time to read: 2.5 minutes. There's a lot of mis-information online about HOW an effective LinkedIn sales strategy works. Mis-guided[...]
LinkedIn training for sales: How to avoid buying the wrong training
Time to read: 3 minutes. Looking for LinkedIn training for sales prospecting? Watch out for coaches who are nice enough but[...]
3 essential lessons a LinkedIn strategy consultant won’t tell you (that work)
Time to read: 3 minutes. LinkedIn will create leads faster and easier IF you avoid what LinkedIn strategy consultants tell[...]
How to avoid hiring the wrong blog coach
Time to read: 3 minutes. Shopping for blog coaching services? Beware of nice but misguided blog coaches. They'll make claims[...]
Get more leads with this LinkedIn sales strategy template
Time to read: 4 minutes. Need a better, faster way for using LinkedIn to generate leads? Here is a radically[...]
Using LinkedIn for lead generation: A strange but better way to use Groups
Time to watch: 3.5 minutes. Your success at using LinkedIn for lead generation will increase when you help prospects get HUNGRY[...]
Social Selling Tip #1: Selling to customers who aren’t ready to buy (yet)
Time to listen: 2 minutes. This is the first in a series of social selling tips. #1: How to start[...]
Is Facebook marketing effective? Yes, when you use it this way …
Time to read: 3.5 minutes. Is Facebook marketing effective? Yes, if you exploit how customers are already using it by[...]
How to create content that converts to leads: 3 principles that always work
Time to read: 3 minutes. The "create compelling content" mantra has failed us. Look around. We're awash with in-effective, boring,[...]
How to generate insurance leads online: 3 steps to success
Time to read: 3.5 minutes. Joey Giangola of Giangola Insurance knows how to generate insurance leads better than anyone I've[...]
FREE LinkedIn training for sales professionals: How to get leads on Groups
Everything you publish on LinkedIn must make the reader or viewer crave more. This is a core success principle that[...]
3 essential questions to ask social media candidates (so your hire creates sales)
Time to read: 2.5 minutes. Here are THE questions to ask social media candidates. I admit these are strange. But[...]
Where to start: Producing content marketing that sells (in 3 steps)
Time to read: 3 minutes. Figuring out how to start content marketing is easier than you think. The trick is[...]
LinkedIn leads strategy: How I generated 94+ leads in 1 Group post
Time to read: 4 minutes. Need to get attention, interaction and leads on LinkedIn? Here is the best LinkedIn leads[...]
Social media’s effect on sales is … SALES!
Time to read: 2 minutes. "Can social media effect sales?" or "what's the ROI of social media?" While you're asking these[...]
Get a Higher LinkedIn InMail Response Rate in 5 Steps
  Time to read: 3.5 minutes. The jury is out on LinkedIn InMail response rates: Some say InMail is worthless,[...]
The only blog post writing template you’ll ever need (to create SALES)
Time to read: 4 minutes. Need to write blog posts that create sales leads faster and easier? Use this proven,[...]
Social media lead generation: How to increase leads 400% in 90 days
Time to read: 3 minutes.  It sounds like a fairy tail but it's true. Inbound marketing manager, McKay Allan created[...]
Generating leads with LinkedIn: An effective 3-step process
Time to read: 3 minutes. Want to be radically effective at generating leads with LinkedIn? Get prospects who aren't ready[...]
Linkedin groups for lead generation: 3 lessons learned (that made a difference)
Time to read: 4 minutes. At first, using LinkedIn groups for lead generation was like taking a stick to my[...]
The untold story: How HubSpot grew sales 1,193% in 3 years
There are few social media sales examples better than HubSpot. This (now) famous software start-up exploded onto the scene in 2006.[...]
How to create value customers will pay for in 3 steps
Time to read: 3.5 minutes. From start-ups to large corporations we're all creating value by cranking out content---blogs, videos and white[...]
How long should it take to start getting leads on my blog?
Time to read: 3 minutes. "How long should it take to start generating leads on my blog? How many blog[...]
How to promote an event on social media & get early registrations (in 3 steps)
Time to read: 3 minutes. How do you get people to buy event tickets early? Here's a fast, effective way to[...]
How Hotels, Conventions & Resorts CanConvert Facebook Fans to Bookings
Time to read: 3 minutes. If your hotel, resort, convention and visitors' bureau or hospitality-related business is struggling to turn[...]
If social is right or wrong is the wrong question
Time to read: 2 minutes. While you're reading that article on "is social media right for your company?" your competitors[...]
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