Time to read: 3 minutes. The Web is littered with HORRIBLE advice on cold email prospecting tips and strategy. Templates? Even worse. So here’s what I’ve learned works. No theory, just my (and my customers’) experience. A practical way to quickly fix your cold email templates.
Why your cold email isn’t working
Your cold email (first touch message template) is probably saying too much, too fast.
Remember, your goal is NOT to book a meeting when making first contact with a prospect. Using InMail? Standard email? Connecting on LinkedIn first?
Be warned: Asking for what you want, right away, will fail.
Here’s how to frame what may be plaguing your email prospecting technique:
- This is a first date. The meeting will come. Trust in it. Don’t rush.
ATTRACT the meeting/demo to you. This way you …
- Let customers qualify themselves—so you don’t have to!
This is the point of email prospecting. Scale-ability.
- You are irrelevant. ALL discussion about you is forbidden in email #1.