Time to read: 2.5 minutes. The best LinkedIn InMail messages have one, simple trait. Insane amounts of focus on the recipient. One unusual but effective method is to tie the recipient’s public statements or behavior to an issue aligned with your product. It works for a handful of reasons. It’s a hyper-personal, no-nonsense way to spark conversations with decision-makers. I’ll present the tactic in checklist and template format. This technique is also effective for recruiting professionals. Some are getting results with it.