The best InMail / email messages do this to create response

best linkedin inmail messages

Time to read: 2.5 minutes. The best LinkedIn InMail messages have one, simple trait. Insane amounts of focus on the recipient. One unusual but effective method is to tie the recipient’s public statements or behavior to an issue aligned with your product. It works for a handful of reasons. It’s a hyper-personal, no-nonsense way to spark conversations with decision-makers. I’ll present the tactic in checklist and template format. This technique is also effective for recruiting professionals. Some are getting results with it.

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Why sellers should not use LinkedIn connection requests

linkedin connection request

Time to read: 3.5 minutes. It’s easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects you don’t know. Being restricted from sending connection requests (phase I) and being totally banned (phase II) by LinkedIn is common. Ask around. You’ll be surprised.

Want to avoid being restricted or banned? Plus, want more appointments from LinkedIn?

Stop sending out connection requests. Sound crazy? Hear me out.

Being connected is more useful for nurturing leads—less effective for earning near-term meetings or starting relationships. There is a much better way to get appointments, fast.

Plus, if your connection requests are not accepted by prospects often enough LinkedIn will remove your ability to make connection requests. Ouch. Today I’ll tackle:

  • why you don’t need a connection on the approach,
  • when you should ask for the connection and
  • how LinkedIn fits in (best) with your prospecting process.

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How to write social media posts for business

How to write social media posts for business

Time to read: 3 minutes. Worried about wasting time on social media, but still believe in it? Good news: Effective social selling depends on your ability to apply direct response marketing inside posts. Success has little to do with techie stuff. Knowing how to write social media posts for business is the game-changer. Here is a simple, effective posting technique that creates leads.

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LinkedIn InMail Prospecting: Get more response with this template

linkedin inmail prospecting

Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It’s to provoke a potential buyer to ask, “can you tell me more about that?” This gets you in the game. Then you can step up to the plate and swing.

Prospects are the judge and jury of your InMail–because they have to be. However, standing out as someone who they do want to talk with is not difficult–IF you prove to them you’re not like the other crap in their inbox!

The goal of InMail prospecting is to earn the right to proceed. Nothing else.

Here is a proven way to spark prospects curiosity AND get them asking you for more details. At the end, I’ll provide a template to make it easy.

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What is social selling?

what is social selling

Time to read: 3 minutes. The truth is getting out: Buyers are NOT re-inventing the buying process as social selling gurus claim. However, customers are speeding-up the buying process—going “non-linear.” Sales is changing. But this is not a revolution. In reality, generating leads and sales using LinkedIn, Google+, blogging and YouTube is more about a return to selling basics. Ok, so what is social selling and how can you get started?

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Business writing tips for sales emails: Get response by provoking curiosity

Business writing tips for sales emails

Time to read: 3.5 minutes. When writing sales emails don’t forget to get readers curious—create questions in their minds. It’s the best way to get more response. Today, I’ll show you a simple, effective way to write email that gets customers asking you questions. It’s as easy as planting a question in their minds. Plus, I’ll show you an example of someone using the technique to grow his business. It’s one of my best business writing tips for sales emails.

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Social media copywriting course: The 7 Habits of Successful Social Copywriters

Looking for a social media copywriting course that gives you the ability to turn engaged prospects into sales leads? You just found it.  This “7 Habits” course shows you, step-by-step, how to create content that starts a purpose-driven dialogue.

What’s in this social media copywriting course for you—exactly?

I will show you

  1. Common but problematic “best practices” (what experienced social media copywriters avoid)
  2. Success principles & repeatable formulas that will produce more social media copywriting success for you
  3. An easy way to take action—to start making these 7 habits SERVE you in everyday life.

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