Get a Higher LinkedIn InMail Response Rate in 5 Steps
by Jeff Molander
Time to read: 3.5 minutes. The jury is out on LinkedIn InMail response rates: Some say InMail is worthless, others say it's worth the money. What's the difference? Quality of message: The subject line and the copy within the email. Here's a "first approach email" formula I use to get outstanding response rates---for Inmail or standard email: #1) Make it 3 sentences at most. #2) Talk mostly in terms of what the recipient wants. #3) PROVE that you've done your homework on them. #4) Create curiosity. #5) Ask for a decision to be made.
The only blog post writing template you’ll ever need
by Jeff Molander
Time to read: 4 minutes. Need to write blog posts that create sales leads faster and easier? Use this proven, effective blog post writing template. This method consistently produces leads for me, my students and will for your business too. Start using this formula when writing blog posts. I guarantee you'll start creating a stream of business leads.
Social media lead generation: How to increase leads 400% in 90 days
by Jeff Molander
Time to read: 3 minutes. It sounds like a fairy tail but it's true. Inbound marketing manager, McKay Allan created a social media lead generation system that got LogMyCalls more new customers in 90 days than any prior campaign. Now you can discover how this growing business tackles blog-focused social media lead generation and apply it in your setting.
Generating leads with LinkedIn: An effective 3-step process
by Jeff Molander
Time to read: 3 minutes. Want to be radically effective at generating leads with LinkedIn? Get prospects who aren't ready to talk about what you sell OFF of LinkedIn. That's the key. Here's how to tempt them to click over to your blog---so you can get more leads, more often. Success is all about knowing what to say, where and how to say it on LinkedIn.
Linkedin groups for lead generation: 3 lessons learned (that made a difference)
by Jeff Molander
Time to read: 4 minutes. At first, using LinkedIn groups for lead generation was like taking a stick to my eye. But once I realized 3 things I got more leads and less headaches. #1: Effective copywriting is the ONLY way to getting noticed, engaged with and responded to. #2: You'll get more leads in less time by writing your best answers and tips as bite-sized, re-usable nuggets using simple "comment templates." #3: Leads happen as a result of "ethically bribing" group participants with something you know they want and need.
The untold story: How HubSpot grew sales 1,193% in 3 years
by Jeff Molander
There are few social media sales examples better than HubSpot. This (now) famous software start-up exploded onto the scene in 2006. Two years later they hit $2.2 million in sales and $52 million 4 years later. How? Blogging in a way that moves prospects' needles. They change prospects' success rates before asking for money. Here's how you can adopt their unusually effective approach to social media for sales in your business.
How to create value customers will pay for in 3 steps
by Jeff Molander
Time to read: 3.5 minutes. From start-ups to large corporations we're all creating value by cranking out content---blogs, videos and white papers. Yet most are failing to create enough value to generate sales. Here is a 3-step system that can create so much value customers will often ask you for the sale.
How long should it take to start getting leads on my blog?
by Jeff Molander
Time to read: 3 minutes. "How long should it take to start generating leads on my blog? How many blog posts are needed to make money, how often?" The answer may surprise you. In many cases we're talking about a few months. Really? Yes, really. Here's proof and 5 steps you can take right now to make it happen for you.
Why my best videos were not showing up in Google (and how I fixed it)
by Jeff Molander
Time to read: 2 minutes. Like me, you are cranking out video content to attract customers in search engines. Even after going through a long list of SEO (optmization) tactics I discovered my video not showing up in search results on Google and YouTube. Dazed and confused I finally found out what I was doing wrong.
Blogging for Business Course Part 3: Product Sellers
by Jeff Molander
Download AUDIO MP3.
Time to read: 1 minute. This hour-long blogging for business course shows you how 2 businesses are selling products with their blog. I'm so excited to be featuring Ed Worthington of Action Business Systems and his own office copier advice blog on the line!
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