How Kitchen and Bath Dealers Are Turning Social Browsers Into Buyers
by Jeff Molander
Time to read: 4 Minutes. How are kitchen cabinet dealers and smaller home improvement shops using social media to generate leads and sales? You'll be surprised how they're doing it. For a select few, Facebook, YouTube videos, blogs and other social media are helping kitchen cabinet dealers, woodworking and home improvement professionals cope with and exploit the economic slow-down.
Cabinet industry expert Jim Gurulé says social media platforms are quietly helping some cabinet dealers and manufacturers generate leads, shorten sales cycles and increase sales. So what is it that these dealers understand that most of us don’t? I sat down with Mr. Gurulé to discover how more cabinet dealers and manufacturers can apply social media in ways that move the needle.
Why Creating Engaging Content is a Total Waste of Your Time
by Jeff Molander
Time to read: 3 minutes. Maybe you're blogging or using LinkedIn or producing YouTube videos. In any case you're probably trying to create leads and sales by being engaging. But people actually selling goods and services using Facebook and other social media will tell you: engaging customers will not help you sell to them. What will? Get ready for a refreshing surprise.
Sell on Facebook, YouTube and More:
Solve Customers’ Problems
by Jeff Molander
Time to watch: 2.5 minutes. The best way to sell on Facebook, YouTube, LinkedIn, blogs and other social media platforms is simple: Solve customers' problems in ways that earn trust and ultimately help them navigate their way toward your paid products and services. Remember: What you know about Facebook, LinkedIn or any social media platform does NOT determine your success at making sales with it. No, it's not about how much time invest in it either. Your success is determined by **how you think about** what you know. Watch the video for more details on how to start making social media sell for you.
How Pharmacies & Drug Stores Can Convert Facebook Fans to Customers
by Jeff Molander
Time to read: 2.5 minutes. Some of today's best pharmacies and drug stores are creating sales with Facebook, Forsquare, Twitter and other social media. But some of the biggest names, like Walgreens, continue to merely hand out coupons. Sure, discounts ring the cash register but broadcasting coupons and circulars over social platforms is not very effective. Pioneering retail stores are communicating directly with individual customers---identifying specific itches and suggesting ways to alleviate them with products and services relevant to that customers' problem. THAT is social media at its best.
How Auto Dealers Can Convert Facebook Fans to Sales in 3 Steps
by Jeff Molander
Time to read: 3 minutes. How can an auto dealer struggling to turn Facebook fans into buyers get the job done? As a researcher and professional speaker on the subject I can tell you the task is easier than you think. Dealerships generating more leads and selling more vehicles with social media are giving customers reasons to offer more than a “like.” Successful dealers are quietly selling vehicles using a process. First, they are finding what's getting in the way of a sale, what's bothering, concerning or "itching" customers. Then they're using social media to scratch those itches---removing purchase obstacles using traditional ideas like creative financing options. Here's how you can do the same in 3 simple steps.
How Hotels, Conventions & Resorts CanConvert Facebook Fans to Bookings
by Jeff Molander
Time to read: 3 minutes. If your hotel, resort, convention and visitors' bureau or hospitality-related business is struggling to turn Facebook fans into booked rooms or events you're not alone. But getting it done is easier than you think. After a year of interviewing hospitality businesses successfully selling with social media I found their secret: Giving customers a reason to offer more than a “like.” The trick is using Facebook to discover customers' hidden desires. Because once you've found customers' itches, scratching them in ways that occasionally connect with products and services is a snap.
Sell More with Social Media with These 3 Habits
by Jeff Molander
Time to read/listen: 3.5 minutes. How do they do it? How is Logan Services using Facebook and blogging to sell heating and air conditioning systems on Facebook? How is PetRelocation.com convincing pet owners to spend $6,000 or more on relocating their pets with their blog? How is Intuit seducing more-and-more customers to pay for its payroll products? What IS it that makes these businesses better at using social media than others? Answer: They are all following 3 basic success principles. And today I'll show you what they are so you can put them to use in your business. Click the video above and get ready to SELL!
Make Social Media Sell for Your Business Right Now, “On Me”
by Jeff Molander
Time to read/listen: 90 seconds. How can your business turn Facebook fans and Likes into sales--or blog posts into leads? Or how about converting LinkedIn contacts into viable prospects? YouTube videos that make the phone ring anyone? Forget about best practices. And no, I'm not asking you to believe social media can produce sales based on blind faith. In this short video I reveal the success principles of today's top social sellers---big businesses and small, scrappy ones too. And I'll even introduce you to 5 businesses who are making a killing in this tough economy.
Convert Facebook Fans to Paying Customers in 3 Steps
by Jeff Molander
Time to read: 3 minutes. Wondering how to convert Facebook fans to paying customers? It's easier than you think. After a year of interviewing the best business-to-business (B2B) and business-to-consumer (B2C) social media sellers for this book, I found the common thread: Businesses selling on Facebook give customers a reason to offer more than a “like.” They use Facebook to generate questions that their products or services give answers to. You can do it too by focusing on solving customers problems.
How Publishers & Authors Can Sell with Social Media in 3 Steps
by Jeff Molander
Time to read: 3 minutes. Are you a publishing company or author wanting to sell with social media like Facebook or a blog? Here are 3 things authors and publishers can do tomorrow -- to start making social media sell more books, speaking gigs and educational goods.
