A way to spark digital discussions.

Proven. Effective. Repeatable.

A communications methodology to provoke buyers curiosity.

 

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Why your cold email template does’t earn response (and fixing it)
Time to read: 3 minutes. Most cold email templates and InMail templates I’ve found don't work. Here is a fast, painless way to[...]
Cold email template guide: How to interrupt gracefully
Time to read: 2.5 minutes. You've gotta be provocative to get replies. But before provocation comes interruption. Interrupting with email is an[...]
Does your prospecting email template do this?
Time to read: 2.5 minutes. Is your sales prospecting email template helping the prospect feel an urge to open-up and "just[...]
Don’t invest in social selling training without knowing this
Time to read: 3.5 minutes. Jumping-in head first? Beware: Most social selling training investments failed to increase sales in 2015.[...]
How to make a sales appointment via email
Time to read: 2.5 minutes. I was stunned. Happy and stunned. Because I had figured out how to make a sales appointment[...]
Can improving your LinkedIn SSI be harmful?
Time to read: 3.5 minutes. Should you improve your LinkedIn Social Selling Index (SSI)? Should you be measuring your sales team's[...]
Cold email prospecting: Cutting through the B.S.
Time to read: 3 minutes. The Web is littered with HORRIBLE advice on cold email prospecting tips and strategy. Templates?[...]
Lead nurturing on LinkedIn: Why it’s not working for you
Time to read: 3 minutes. Sharing valuable content on LinkedIn—wondering where the sales leads are? Don't feel bad. Most sellers[...]
How to use Facebook to generate leads
Time to read: 3 minutes. Tired of struggling with how to use Facebook to generate leads? Drive prospects to your page[...]
LinkedIn summary: Examples for sales pros (that work)
Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I'll include tips you probably haven't heard[...]
The 1 way to always get appointments on LinkedIn
Time to read: 3.5 minutes. Your success depends on being able to get appointments set faster. Knowing how to navigate[...]
LinkedIn’s InMail Policy Change: What to do next
Time to read: 3 minutes. The new LinkedIn InMail policy change is in effect. Upset? Confused? InMail just got much more[...]
The best InMail / email messages do this to create response
Time to read: 2.5 minutes. The best LinkedIn InMail messages have one, simple trait. Insane amounts of focus on the[...]
Why sellers should not use LinkedIn connection requests
Time to read: 3.5 minutes. It's easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects[...]
LinkedIn InMail Prospecting: Get more response with this template
Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It's to provoke a[...]
How to write a LinkedIn connection request
Time to read: 3.5 minutes. Figuring out how to write LinkedIn connection request---that gets the other side TALKING with me---was[...]
What is social selling?
Time to read: 3 minutes. The truth is getting out: Buyers are NOT re-inventing the buying process as social selling gurus[...]
What to post on LinkedIn updates … a surprising answer
Time to read: 3.5 minutes. Looking for sales leads on LinkedIn? What to post on LinkedIn updates is irrelevant. The best way[...]
LinkedIn Sales Navigator is worth it, IF …
Time to read: 4 Minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective, repeatable[...]
Business writing tips for sales emails: Get response by provoking curiosity
Time to read: 3.5 minutes. When writing sales emails don't forget to get readers curious---create questions in their minds. It's[...]
Social media copywriting course: The 7 Habits of Successful Social Copywriters
Looking for a social media copywriting course that gives you the ability to turn engaged prospects into sales leads? You[...]
7 social media copywriting tips (to generate sales leads)
Time to read: 5 minutes. Proven, effective, repeatable social media copywriting tips. They're hard to find. Most of what passes[...]
Writing for social media course: A free, effective, repeatable approach
Time to read: 1 minute. Announcing the first FREE writing for social media course that turns engaged prospects into qualified[...]
Why Your LinkedIn InMail template doesn’t earn response (and how to fix it)
  Time to read: 3 minutes. Most LinkedIn InMail templates and InMail examples I've found DO NOT WORK. Here is a[...]
How to use LinkedIn to find clients: Stop sharing content—tell the truth
Time to read: 3 minutes. "I have seen little (ok, I'm exaggerating) NO success using LinkedIn," says John Reeb of[...]
Using a blog to sell: 2 surprising strategies that create sales
Time to read: 3 minutes. Using a blog to sell is the lifeblood of successful content marketers. What can today's most successful social sellers teach[...]
How to generate leads using curiosity: A strange but effective tactic
Time to read: 3.5 minutes. I figured out how to generate leads online---in a really strange but effective way. Whether I'm[...]
How to sell using Webinars in 5 steps
Time to read: 4 minutes. The word Webinar has become synonymous with "boring." But for some marketers Webinars are money[...]
Blogging to grow your business: 3 lessons ‘the experts’ won’t tell you
Time to read: 2 minutes. There is a lot of information online about blogging to grow your business. Yet people are[...]
3 Steps to generating sales leads on social media more often
  Time to read: 3 minutes. I struggled with generating sales leads on social media for years. But once I[...]
Blog writing course for sales-focused business bloggers
Time to view: Less than 3 minutes. My free blog writing course is the only course offering step-by-step details on creating[...]
The 3 biggest mistakes when blogging to generate leads
Time to read: 3 minutes. Blogging to generate leads CAN feel effortless. Don't take my word for it, take those[...]
3 Online lead nurturing examples: 1 common best practice
Time to read: 3.5 minutes. Searching for lead nurturing examples and best practices? Look no further. Here are three lead[...]
How to get attention on LinkedIn in 3 simple steps
Time to read: 3 minutes. I finally figured out how to get attention on LinkedIn. Success is about a basic[...]
The #1 most overlooked video content marketing strategy
Time to watch: Less than 2 minutes. Is your video content marketing strategy producing business leads? Most marketers are generating views,[...]
How much knowledge should a business give away? (and why)
Time to read: 3 minutes. How much knowledge should a business give away online? All of it. Giving customers your best[...]
Your LinkedIn Content Marketing Strategy: Step-by-step
Time to watch: 60 minutes. This video class shows you, step-by-step, how to create an effective LinkedIn Content Marketing Strategy. What[...]
3 Steps to more effective LinkedIn messages & InMail response
Time to read: 3.5 minutes. What's the common trait of effective LinkedIn InMail messages? The structure of the content. Not[...]
Blogging as a sales tool: Why your readers don’t convert to leads
Time to read: 3 minutes. "Why aren't our blog readers converting to sales leads more often?" If you're using blogging[...]
Free LinkedIn webinar: Sales training tips that work
Time to read: 3 minutes. Tired of getting lousy response on LinkedIn from prospects? I've got a better way. This[...]
A Linkedin profile call to action: How, where and when to make it
Time to read: 4 minutes. Whether you're a job-seeker, marketer or sales rep, LinkedIn profile pages contain areas where a[...]
How & where to make an effective call to action: It’s all about when
Time to read: 3 minutes. Here is a proven way to make an effective call to action on your blog,[...]
Make your LinkedIn sales strategy a process, not a project
Time to read: 2.5 minutes. There's a lot of mis-information online about HOW an effective LinkedIn sales strategy works. Mis-guided[...]
LinkedIn training for sales: How to avoid buying the wrong training
Time to read: 3 minutes. Looking for LinkedIn training for sales prospecting? Watch out for coaches who are nice enough but[...]
3 essential lessons a LinkedIn strategy consultant won’t tell you (that work)
Time to read: 3 minutes. LinkedIn will create leads faster and easier IF you avoid what LinkedIn strategy consultants tell[...]
How to avoid hiring the wrong blog coach
Time to read: 3 minutes. Shopping for blog coaching services? Beware of nice but misguided blog coaches. They'll make claims[...]
Get more leads with this LinkedIn sales strategy template
Time to read: 4 minutes. Need a better, faster way for using LinkedIn to generate leads? Here is a radically[...]
Using LinkedIn for lead generation: A strange but better way to use Groups
Time to watch: 3.5 minutes. Your success at using LinkedIn for lead generation will increase when you help prospects get HUNGRY[...]
Social Selling Tip #1: Selling to customers who aren’t ready to buy (yet)
Time to listen: 2 minutes. This is the first in a series of social selling tips. #1: How to start[...]
Is Facebook marketing effective? Yes, when you use it this way …
Time to read: 3.5 minutes. Is Facebook marketing effective? Yes, if you exploit how customers are already using it by[...]
How to create content that converts to leads: 3 principles that always work
Time to read: 3 minutes. The "create compelling content" mantra has failed us. Look around. We're awash with in-effective, boring,[...]
How to generate insurance leads online: 3 steps to success
Time to read: 3.5 minutes. Joey Giangola of Giangola Insurance knows how to generate insurance leads better than anyone I've[...]
FREE LinkedIn training for sales professionals: How to get leads on Groups
Everything you publish on LinkedIn must make the reader or viewer crave more. This is a core success principle that[...]
3 essential questions to ask social media candidates (so your hire creates sales)
Time to read: 2.5 minutes. Here are THE questions to ask social media candidates. I admit these are strange. But[...]
Where to start: Producing content marketing that sells (in 3 steps)
Time to read: 3 minutes. Figuring out how to start content marketing is easier than you think. The trick is[...]
LinkedIn leads strategy: How I generated 94+ leads in 1 Group post
Time to read: 4 minutes. Need to get attention, interaction and leads on LinkedIn? Here is the best LinkedIn leads[...]
Social media’s effect on sales is … SALES!
Time to read: 2 minutes. "Can social media effect sales?" or "what's the ROI of social media?" While you're asking these[...]
Get a Higher LinkedIn InMail Response Rate in 5 Steps
  Time to read: 3.5 minutes. The jury is out on LinkedIn InMail response rates: Some say InMail is worthless,[...]
The only blog post writing template you’ll ever need (to create SALES)
Time to read: 4 minutes. Need to write blog posts that create sales leads faster and easier? Use this proven,[...]
Social media lead generation: How to increase leads 400% in 90 days
Time to read: 3 minutes.  It sounds like a fairy tail but it's true. Inbound marketing manager, McKay Allan created[...]
Generating leads with LinkedIn: An effective 3-step process
Time to read: 3 minutes. Want to be radically effective at generating leads with LinkedIn? Get prospects who aren't ready[...]
Linkedin groups for lead generation: 3 lessons learned (that made a difference)
Time to read: 4 minutes. At first, using LinkedIn groups for lead generation was like taking a stick to my[...]
The untold story: How HubSpot grew sales 1,193% in 3 years
There are few social media sales examples better than HubSpot. This (now) famous software start-up exploded onto the scene in 2006.[...]
How to create value customers will pay for in 3 steps
Time to read: 3.5 minutes. From start-ups to large corporations we're all creating value by cranking out content---blogs, videos and white[...]
How long should it take to start getting leads on my blog?
Time to read: 3 minutes. "How long should it take to start generating leads on my blog? How many blog[...]
Why my best videos were not showing up in Google (and how I fixed it)
Time to read: 2 minutes. Like me, you are cranking out video content to attract customers in search engines. Even[...]
Blogging for Business Course Part 3: Product Sellers
Download AUDIO MP3. Time to read: 1 minute. This hour-long blogging for business course shows you how 2 businesses are selling[...]
Blogging for Business Course Part 2: Service Sellers
Time to read: 1 minute. Click above to learn how 2 businesses are selling services with their blog. I'm so excited[...]
Blogging for Business Course Part 1: A New Idea (that really works)
Time to read: 2 Minutes. "People are not on social media to be sold." It's one of the biggest bullshit[...]
How to promote an event on social media & get early registrations (in 3 steps)
Time to read: 3 minutes. How do you get people to buy event tickets early? Here's a fast, effective way to[...]
New Blogging for Business Course: How to Create Sales without Selling
I recently realized how I was getting in my own way. I was confusing what customers were craving with their[...]
Get customers to buy online by knowing when & how to DIS-engage
Here's how to get customers to buy online: Realize that engaging customers is NOT the goal. Instead, engagement is the[...]
Win a Free CASE of Books ($948 retail value)
I'm giving away a whole lip-smackin' CASE of paperback books that will teach and inspire your clients, colleagues, your sales[...]
Using Social Media for Sales Leads: Update Your Strategy & Get More Leads
[Free Coaching Call Replay] Successfully using social media for sales leads means doing 1 thing very well: Giving prospects a[...]
Give your BEST content away free to create leads: How, why and when to do it
Time to read: 4.5 minutes. Should you give content away free? Yes. Despite what "the experts" say, your best tips,[...]
Making educational content marketing convert more sales: The missing link
[Free Coaching Call Replay] How do you know what content to give away on your blog or in white papers?[...]
Social Media Marketing in HVAC: How Logan Services Gets Leads & SALES
Time to read: 4 minutes. Amanda Kinsella is a one-woman marketing department who is selling dozens of heating and air[...]
YouTube Lead Generation: How to Structure Videos to Get Response
[Free Coaching Call Replay] This week, we dive head-first into YouTube lead generation to discover exactly how to structure videos[...]
Using social media for sales leads: Blogging & YouTube with Ed Worthington
[Free Coaching Call Replay] This week, B2B office copier sales rep Ed Worthington gives details on how he uses his[...]
Facebook B2B Example: How Steelmaster Gets Leads & Sales
Time to read: 3 minutes. It wasn't terribly obvious to the folks at Steelmaster Buildings that Facebook was THE place[...]
Storytelling in B2B Marketing: Why it May Not Work (and what to do instead)
Time to watch: 2 minutes.  Storytelling B2B marketing is all the rage. But it rarely creates sales for B2B marketers[...]
Coming up with Content That Isn’t a Blatant Sales Pitch (in 3 steps)
Time to read: 3.5 minutes. When blogging for business how do you come up with blog content ideas that aren't[...]
3 things you can cut probably CUT from your content marketing plan
Time to watch: 2 minutes. Make 2013 the year you give yourself a promotion; grow your business's revenue to new[...]
How to Generate Leads Using LinkedIn & Blogs: Give Confidence
Time to view: 2 Minutes. Here's how to generate leads using LinkedIn and blogs in 90 seconds. To make social[...]
How to Get Copier & Document Management Leads with Social Media
Time to read: 3 minutes.  After years of struggling to get copier sales leads using social media like LinkedIn, Ed[...]
How a Limo or Taxi Business Can Generate Sales with Social Media
Time to read: 2 minutes. How can your limousine service, taxi, private car or ground transportation business use social media[...]
How to Create a Social Media Sales Strategy (that works!)
Time to read: 3.5 minutes. Most businesses are failing to make social media produce leads and sales because they have[...]
Using Facebook to Sell for Your Small Business
Time to view: 2 Minutes. I've discovered a simple way for any small business to start using Facebook to sell.[...]
Social Media for Authors: Here’s How to Sell Your Books (and more)
Time to read: 2.5 minutes. Need proof that social media can sell your books and information products like Webinars and[...]
The 3 most common mistakes small businesses make with social media (and what to do instead)
Mucha Murapa of Matrix Global Media sat down with Jeff "Make Social Media Sell for You" Molander to find out[...]
How to Choose Social Media Platforms That Sell for Your Business
Time to listen: 4 minutes. Deciding how to choose a social media platform or tool for your business is easier than[...]
How Your Pest Control Business Can Grow Sales with Social Media
Time to read: 3 minutes. I recently discovered how today's leading pest control businesses generate leads with social media. Plain and[...]
Jeff Molander answers: “How can I get Webinar registrations with social media?”
Mark wants to know how to promote a Webinar online. He asks, "How can I get Webinar registrations with social[...]
How Garden Supply Stores & Nurseries are Selling with Social Media
Time to read: 3.5 minutes. How are today's best garden supply stores and nurseries selling more products and services with[...]
How ADP is Generating Leads with LinkedIn (and Twitter)
Time to read: 3.5 minutes. Do you want to start using LinkedIn for business leads? Business process outsourcing (BPO) provider[...]
Give ’em Confidence: A Faster Way to Get B2B Leads
Time to read: 3 minutes. Most B2B content marketing plans fail to generate business leads because marketers have been given[...]
The Storytelling Myth: Why Most Content Marketing Plans Fail
Time to read: 3.5 minutes. What good is a content marketing plan if it doesn't create sales? The harsh truth[...]
How Health & Fitness Clubs Can Convert Facebook Fans to Members in 3 Steps
Time to read: 3.5 minutes. How can a fitness club or health center turn Facebook fans into new or more[...]
LinkedIn Groups: Deciding if They’re Worth Your Time
Time to read: 3 Minutes. It's best to learn how to use LinkedIn Groups by "joining the conversation." Right? Well,[...]
How to Design B2B Content Marketing to Create Sales
Time to read: 3 minutes. There is a new, more effective kind business-to-business (B2B) content marketing emerging. It's a better[...]
2 Things LinkedIn Experts Won’t Tell You
(that really work)
Time to read: 3 minutes. Wondering how to use LinkedIn for business? Can't figure out how to use LinkedIn for[...]
The Best Content for a Blog Does These 2 Things to Sell
Time to read: 2 minutes. What is the best content for blogs? As it turns out the answer is not[...]
How I Got Leads and Sales on LinkedIn Last Week (in 3 steps)
Time to read: 4 minutes. I've been using LinkedIn for sales leads with great success. The trick to getting more[...]
How kitchen cabinet dealers & craftsmen can sell with social media (PART 2)
If you're a kitchen cabinet dealer or manufacturer needing to discover how to best use social media to generate leads[...]
How Kitchen and Bath Dealers Are Turning Social Browsers Into Buyers
Time to read: 4 Minutes. How are kitchen cabinet dealers and smaller home improvement shops using social media to generate[...]
How kitchen cabinet dealers & craftsmen can sell with social media
How are kitchen cabinet dealers and craftsmen using social media to generate leads and sales? What role is social media[...]
Why Creating Engaging Content is a Total Waste of Your Time
Time to read: 3 minutes. Maybe you're blogging or using LinkedIn or producing YouTube videos. In any case you're probably[...]
Sell on Facebook, YouTube and More:
Solve Customers’ Problems
  Time to watch: 2.5 minutes. The best way to sell on Facebook, YouTube, LinkedIn, blogs and other social media[...]
Ask Jeff Molander Podcast: February 2012
This time, Jeff answers the question, "I am just beginning the process of using Social Media as a selling tool.[...]
Ask Jeff Molander Podcast: January 2012
In this edition Jeff answers the questions, "how do I convert facebook fans to customers?" from Elizabeth and "how are[...]
How Pharmacies & Drug Stores Can Convert Facebook Fans to Customers
Time to read: 2.5 minutes. Some of today's best pharmacies and drug stores are creating sales with Facebook, Forsquare, Twitter[...]
How Auto Dealers Can Convert Facebook Fans to Sales in 3 Steps
Time to read: 3 minutes. How can an auto dealer struggling to turn Facebook fans into buyers get the job[...]
How Hotels, Conventions & Resorts CanConvert Facebook Fans to Bookings
Time to read: 3 minutes. If your hotel, resort, convention and visitors' bureau or hospitality-related business is struggling to turn[...]
Sell More with Social Media with These 3 Habits
Time to read/listen: 3.5 minutes. How do they do it? How is Logan Services using Facebook and blogging to sell[...]
Make Social Media Sell for Your Business Right Now, “On Me”
Time to read/listen: 90 seconds. How can your business turn Facebook fans and Likes into sales--or blog posts into leads?[...]
Convert Facebook Fans to Paying Customers in 3 Steps
Time to read: 3 minutes. Wondering how to convert Facebook fans to paying customers? It's easier than you think. After[...]
How Publishers & Authors Can Sell with Social Media in 3 Steps
Time to read: 3 minutes. Are you a publishing company or author wanting to sell with social media like Facebook[...]
How Grocery Stores Can Avoid Spinning Wheels with Social Media
Time to read: 3 Minutes. How can grocery stores like Giant Eagle benefit from social media marketing on Facebook and[...]
3 Habits of Successful Social Sellers:for Grocery & Convenience Stores
Time to read: 2 minutes. Knowing what a grocery, retail or convenience store should do on Facebook (and how to[...]
Sell more on Facebookby putting down the Booz
Time to read: 3 minutes. Is Facebook marketing worthwhile for your business?  If so, what's next?  You're not alone in[...]
How Avaya makes Twitter sell: Successfully aligning sales with marketing
Time to read: 3 minutes. Successful B2B social sellers like Avaya are converting individual Twitter tweets into $250,000 contracts.  The[...]
How travel & hospitality businesses can sell with social media
Time to read: 3 minutes. Do you need social marketing tools like Facebook to sell?  Design them to be USEFUL. [...]
Making social media sell: 3 tips for medical device marketers
Time to read 3 minutes. If you want social media marketing to sell your product or service just design it[...]
If social is right or wrong is the wrong question
Time to read: 2 minutes. While you're reading that article on "is social media right for your company?" your competitors[...]
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