Cold email template guide: How to interrupt gracefully

cold email template

Time to read: 2.5 minutes. You’ve gotta be provocative to get replies. But before provocation comes interruption. Interrupting with email is an art and science. It ain’t easy. But when a seller masters sparking discussions with total strangers? Look out. They churn through prospecting lists—booking qualified appointments, faster.

When a seller discovers how to interrupt gracefully everything changes.

However, interrupting with email requires more than a cut-and-paste. Right? (Right)

Cold email templates don’t work unless they’re formulaic and flexible. They must interrupt—and immediately provoke prospects—by proving you’ve done homework.

This helps you interrupt gracefully, yet provocatively.

Below is a cold email template guide I use when coaching sales teams. It will help you … guide you to create email templates that interrupt gracefully and provoke response. Here we go …

Umm, cold email templates don’t work

Everyone needs an effective cold email template. Me too. An approach that works over-and-over. Subject line and message copy are critical. You know that. But…

Tough love: Stop Googlin’ around. Cold email templates found online don’t work. Because they’re being seen by so many, they’re being applied in mass! They may have worked in the mid-1990s but not today.

They’re flawed.

Most Google-sourced cold email templates encourage sales people to sabotage themselves.  For example, your cold email should never:

  1. request a meeting (don’t rush it!)
  2. present a clear opportunity (they don’t want it)
  3. list your benefits (don’t sell)
  4. provide links or attachments (don’t distract)
  5. ask for a referral (don’t look lazy)

These “best practices” aren’t. Yet I see cold email coaches providing sellers with templates that do many of these big no-nos!

Instead, create a provocative message formula. A methodology. A way to provoke response. Consistently.

Write in a style your buyers have never seen before.

Are these “effective ways of writing” template-able? Yes. But they require a small bit of customization. Then, experimentation. They’re flexible. This is the advantage of a template-able communications method that sparks curiosity in buyers.

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Why sellers should not use LinkedIn connection requests

linkedin connection request

Time to read: 3.5 minutes. It’s easy to be restricted or even banned by LinkedIn—simply for requesting connections with prospects you don’t know. Being restricted from sending connection requests (phase I) and being totally banned (phase II) by LinkedIn is common. Ask around. You’ll be surprised.

Want to avoid being restricted or banned? Plus, want more appointments from LinkedIn?

Stop sending out connection requests. Sound crazy? Hear me out.

Being connected is more useful for nurturing leads—less effective for earning near-term meetings or starting relationships. There is a much better way to get appointments, fast.

Plus, if your connection requests are not accepted by prospects often enough LinkedIn will remove your ability to make connection requests. Ouch. Today I’ll tackle:

  • why you don’t need a connection on the approach,
  • when you should ask for the connection and
  • how LinkedIn fits in (best) with your prospecting process.

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LinkedIn InMail Prospecting: Get more response with this template

linkedin inmail prospecting

Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It’s to provoke a potential buyer to ask, “can you tell me more about that?” This gets you in the game. Then you can step up to the plate and swing.

Prospects are the judge and jury of your InMail–because they have to be. However, standing out as someone who they do want to talk with is not difficult–IF you prove to them you’re not like the other crap in their inbox!

The goal of InMail prospecting is to earn the right to proceed. Nothing else.

Here is a proven way to spark prospects curiosity AND get them asking you for more details. At the end, I’ll provide a template to make it easy.

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3 Steps to generating sales leads on social media more often


generating sales leads

Time to read: 3 minutes. I struggled with generating sales leads on social media for years. But once I discovered a surprisingly simple technique everything changed. Nope, I didn’t get advice from a social media guru charlatan. I changed one small thing based on my gut instinct. I’m making everything I say and do online irresistible to customers. Just like when I go fishing.

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3 Steps to more effective LinkedIn messages & InMail response

effective linkedin messages

Time to read: 3.5 minutes. What’s the common trait of effective LinkedIn InMail messages? The structure of the content. Not the words themselves. Rather, HOW words are used to trigger response: Customized, relevant, short-n-sweet. All with a clear call to action. In 3 steps, here is how you can open the gates—create effective LinkedIn messages or InMail subject lines that get more response.

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