Time to read: 3 minutes. The goal of LinkedIn InMail prospecting is not to get a meeting. It’s to provoke a potential buyer to ask, “can you tell me more about that?” This gets you in the game. Then you can step up to the plate and swing.
Prospects are the judge and jury of your InMail–because they have to be. However, standing out as someone who they do want to talk with is not difficult–IF you prove to them you’re not like the other crap in their inbox!
The goal of InMail prospecting is to earn the right to proceed. Nothing else.
Here is a proven way to spark prospects curiosity AND get them asking you for more details. At the end, I’ll provide a template to make it easy.