Time to read: 2.5 minutes. You’ve gotta be provocative to get replies. But before provocation comes interruption. Interrupting with email is an art and science. It ain’t easy. But when a seller masters sparking discussions with total strangers? Look out. They churn through prospecting lists—booking qualified appointments, faster.
When a seller discovers how to interrupt gracefully everything changes.
However, interrupting with email requires more than a cut-and-paste. Right? (Right)
Cold email templates don’t work unless they’re formulaic and flexible. They must interrupt—and immediately provoke prospects—by proving you’ve done homework.
This helps you interrupt gracefully, yet provocatively.
Below is a cold email template guide I use when coaching sales teams. It will help you … guide you to create email templates that interrupt gracefully and provoke response. Here we go …
Umm, cold email templates don’t work
Everyone needs an effective cold email template. Me too. An approach that works over-and-over. Subject line and message copy are critical. You know that. But…
Tough love: Stop Googlin’ around. Cold email templates found online don’t work. Because they’re being seen by so many, they’re being applied in mass! They may have worked in the mid-1990s but not today.
Most Google-sourced cold email templates encourage sales people to sabotage themselves. For example, your cold email should never:
- request a meeting (don’t rush it!)
- present a clear opportunity (they don’t want it)
- list your benefits (don’t sell)
- provide links or attachments (don’t distract)
- ask for a referral (don’t look lazy)
These “best practices” aren’t. Yet I see cold email coaches providing sellers with templates that do many of these big no-nos!
Instead, create a provocative message formula. A methodology. A way to provoke response. Consistently.
Write in a style your buyers have never seen before.
Are these “effective ways of writing” template-able? Yes. But they require a small bit of customization. Then, experimentation. They’re flexible. This is the advantage of a template-able communications method that sparks curiosity in buyers.